Gold's Gym: Twitter
What you leave out of Twitter, put it into Gold’s Gym.
Advertising Agency: jotabequ Grey, San José, Costa Rica
Agency website:
Creative Directors: Alexander Obando
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla
Published: November 2009
25 Comments
hahaha nice one. very relevan and nice.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
good series...but here in this ad what can gold's gym do about the guy going bald
straight to the message. Revealing the truth. Good one.
love the message, love the concept, good execution
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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Clear message..
super!
Great stuff...enjoyed it.
This is a great campaign. Hope we can see it winning in some festivals this year.
Nice idea. The Art Direction doesn't convince me
this is really old and the original has a so much better photo
http://elyahoo.blogcindario.com/2008/07/01347-el-arte-de-encuadrar-bie...
That your link has the same logic in its idea, has no relevance in this campaign. So you proved its an insight...so what...???..its never been used and not in this way...weve all thought about it in one moment or the other...it doesnt mean its "really old".
GiBo
Me gusta!
Great idea! This things happens! I just don´t like the copy in spanish. Sounds better in english.
Gon-enelcamino : Your "original" is not a ad... just a flying idea that was catched on this work. What i find very funny and "original" is your photo, you must love your chin ;)
Simple ideas are the best !
Aquí hay otro ejemplo de eso:
http://lh3.ggpht.com/_QjyclTjl0TQ/SxHOIjOnjmI/AAAAAAAAOF4/soZj7RYbL5k/...
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
cool message. cool way to showcase.
are you talking to me?
jajaja, nice ones
mrckais
LOL... excellent
Very clever - like it!
Very cool indeed.
Strong copy - Strong visual!!
A perfect example of practicality and creativity in advertising!
Well done!!!
Yours truly,
Assadi >)
epic!
understood the market perfectly. Well thought !
Muy buena. Clara y bien ejecutada. Felicitaciones :P
Love the insight.