Gold's Gym: Truck

Advertising Agency: TAXI, Calgary, Canada
Creative Director: Trent Burton
Art Director: Kelsey Horne
Copywriter: Nick Asik
Photographer: Justen Lacoursiere
Retouching: Robert Blevins, Alex Chung

19 comments

tantrik_indian's picture
tantrik_indian
953 pencils

The idea is good. But can this be called and Ad? No way to respond or know where the gym is.

~~this paranoid survived!~~

Guest's picture
Guest

It's Gold's Gym, you gotta know it.

LeeHarvey's picture
LeeHarvey
3045 pencils

Agree, everyone knows a Gold's Gym in his neighbourhood.
The ad is okay.

Guest's picture
Guest

You may not remember those times. Back then companies used to buy ads just for image reasons. Yeah, the good old times...

clairec's picture
clairec
256 pencils

Is this not a bit first thoughtish? Still, the visuals are eye catching.

busyb's picture
busyb
117 pencils

photography is nice. idea is VERY first level. what an opportunity though... great brand.

try again.

federo's picture
federo
781 pencils

the ad is 40 years old

visuals are so good but I think concept is so linear that, I´m sorry, SUCKS

Chopper's picture
Chopper
1015 pencils

Amazing how he was able to hidden behind his legs the lifting-jack.

alexander_bickov's picture
alexander_bickov
3279 pencils

This poster much better and more realistic

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Much better than the sofa. Like this a bit =]

Ed Mintone's picture
Ed Mintone
585 pencils

good job.

Guest's picture
Guest

Such mediocrity.. that cant be Taxi...!!

Guest's picture
Guest

Cool simple Ad!

Guest's picture
Guest

Wow amazing shot.

Guest's picture
Guest

this is the most generic Gym ad ever!!! You could slap any logo on that. I have worked on Golds in the US and trust me they don't market themselves that way.

Mosaddaq's picture
Mosaddaq
71 pencils

Brilliant ! tits new idea, and amazing, i like it so much ! i wanna join you at this gym ! can i ? :)

impossible is nothing !

Guest's picture
Guest

I like this one better than sofa. Nice series

gunnstar's picture
gunnstar
18 pencils

I like this one much better than the couch one.

Guest's picture
Guest

Any mechanic or most men, knows that the rear axle would drop way down, So It's not even realistic!

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