Gold's Gym: Tank

Advertising Agency: jotabequ GREY, Costa Rica
Creative Director: Alexander Obando
Art Director: Héctor Acuña
Photographer: Noelia Badilla

Published: 
January 2011

20 comments

Ron Burgundy's picture
Ron Burgundy
1634 pencils

body paint not new, but this approach is very elegant for Golds gym...gives it a different light than just a muscle head factory

bakamono's picture
bakamono
1002 pencils

I like it, I wish they did something with women as well.

because therefore it is

atb2005's picture
atb2005
13561 pencils

Don't like the approach. It's too artsy for a gym campaign. The execution is excellent though.

Reality Check's picture
Reality Check
2278 pencils

@ atb2005,

Per your point, you could argue that Gold's Gym is trying to attract a more upmarket target audience with this campaign.

atb2005's picture
atb2005
13561 pencils

I don't think so.

morse's picture
morse
17002 pencils

Very strong. Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
2756 pencils

good work

shahidali's picture
shahidali
4069 pencils

strange and obscure. not good.

shahid

jackblack's picture
jackblack
2342 pencils

Wow, there's a Gold's Gym in Costa Rica?

copycopycopy's picture
copycopycopy
148 pencils

Make you body like a war machine??... I like the thought

HDCW's picture
HDCW
22 pencils

super...

omarjongar's picture
omarjongar
90 pencils

that's great

chanderjoshi's picture
chanderjoshi
153 pencils

Strong & powerful idea. Nice campaign.

Glut's picture
Glut
3937 pencils

Excellent body paintings

kleenex's picture
kleenex
40270 pencils

Great paint job on the human

AdBuzzer's picture
AdBuzzer
1168 pencils

It's an excellent campaign to show at ad festivals, but I frankly doubt that some local gym would ever order anything like this. I can smell a lovely ghost here ;-)

mr.x's picture
mr.x
996 pencils

awesome! I like this one the best.

liny_77's picture
liny_77
197 pencils

I don't like

UndoRedo's picture
UndoRedo
101 pencils
Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Body painting idea is new... but i won't say i did not like it..

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