36 comments

push78's picture
push78

good one.... realy nice...

hang-the-dj's picture
hang-the-dj
1262 pencils

Now that, ladies and gentlemen, is how to do a proper scam ad.

Good insight, brilliant line.

derrick_guest's picture
derrick_guest

yeah, a scam to sell a taboo and not the gym.

hang-the-dj's picture
hang-the-dj
1262 pencils

Huh?

This sells the gym perfectly.

I think there are a lot of people here who think a bit too hard about the ads they're critiquing and put way to much emphasis on irrelevent elements.

Work it out people- it's funny, it's simple and it's good.

cp's picture
cp
354 pencils

gays in gym?

derrick_guest's picture
derrick_guest

Spot on. So I guess this makes an ad for promoting what?

smudge23's picture
smudge23
171 pencils

Muscle boys...

goldhism's picture
goldhism

Please don't get it wrong gays, this is not about masturbating or any sexual meaning. This simply about having the confidence not to fall when u have huge fats and you have to grab the soap on the floor. Really nice thought for a scam ad hehehehe

You are wrong my friend's picture
You are wrong m...

A fat guy? Wrong! What planet are you from? If that were true, why is this in the shower? Why the soap? Why not shoot some guy on dry land too fat to pick up a coin off the ground. Get real! It's about having the confidence to kick some guys ass if he tries something funny while you're bent over in the shower. It's selling being shape to kick-ass, but the entire premise is based on the old joke about not bending over to pick up the soap in prison. Which is all about gay sex. Period.

loonybrat's picture
loonybrat

Is that guy standing on the wall??
poooor idea, pooooor art directon. Pooooor scam.

ivan's picture
ivan

Not on the wall. On the floor.

Ivan Raszl, admin of AotW

Alastair W's picture
Alastair W
20 pencils

yes, you can tell he's standing on the wall because of the drain. the drain to let all the water out. the water that falls to the wall.
gravity's funny like that.

BJ's picture
BJ
102 pencils

gym in prison

Bauducco's picture
Bauducco
297 pencils

Well done, but I don´t know if this ad would make anyone want to the gym.

ivan's picture
ivan

Being able to defend yourself from being raped is quite a strong argument.

Ivan Raszl, admin of AotW

Enzo's picture
Enzo

Going to gym to get raped is not. :P

darrenalawi's picture
darrenalawi
146 pencils

Very amusing, but like Bauducco says it would make anyone join a gym.

CC3's picture
CC3

I guess if you are opening a Gold's Gym on Pelican Island this ad would be relevant, otherwise it is cheap and easy, low hanging fruit.

manu23's picture
manu23
26 pencils

I find it quite brilliant. This is one good ad. no matter how you try to view it, it's the same ad... wether is for a guy so strong because he goes to the gym that he can now defend himself from a bathroom rape. or he has his ass so built up, noone could enter as he grabs the soap from the floor. or a guy......confident enough to take a shower ina public place...or a guy who can now pick the soap from the floor because he's now fit enough,.....either way..... it's great

resetblog's picture
resetblog
14 pencils

i like it!
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http://www.resetbyreset.com/blog
design daily update | resetblog

Spanky's picture
Spanky
4901 pencils

old joke. seen it used in a oz ad and as ambient media for a gay festival. kind of loses its punch the third time around.

rainman's picture
rainman
267 pencils

This is a funny ad. Muscleheads would be amused, this is right for Gold's clientele.

Headlesshorseman's picture
Headlesshorseman
22 pencils

Very funny and unexpected. Well done.

Maxwedge's picture
Maxwedge
558 pencils

Think I'll be staying away from that gym, bottoms to the wall.

protex.happydent's picture
protex.happydent
30 pencils

nice one it took time for me but isn't that what it is suppose to be

protex.happydent's picture
protex.happydent
30 pencils

nice one it took time for me but isn't that what it is suppose to be

lamz's picture
lamz
208 pencils

ooooh! got it now..

CC3's picture
CC3

So wait, is this a public shower, home shower, prison shower, what?
"The confidence to do what you need to?" Like pick up soap and not get anal raped? Where the f*ck is the person in the ad hanging out anyways?
Getting raped at my gym has never been a concern, but judging by the positive comments to this "ad" I guess my gym is tame in comparison to the ones some of these folks work out in.

Looks and feels VERY jr. This ad may make your buddies giggle (along with the condom, jelly belly and tabasco ads in your book) Good luck with the job hunt

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

not a great line. adds zero insight to the idea. I'd like to see how this line would work with other executions, because to me it's strictly a one-off.

the idea that 'you can now do what you need to' is fine, but give us some other ways to convey that message.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

not a great line. adds zero insight to the idea. I'd like to see how this line would work with other executions, because to me it's strictly a one-off.

The idea that 'you can now do what you need to' would work fine, if they had tried to find the bigger picture. What are other things that we 'need' to do that being stronger will help accomplish? This just ain't doin' it.

Show me another way to show the same message, one that I can actually relate to (shower rape isn't a major concern of mine. I'm a skinny guy, and I'd still bend over and pick up the soap because nowhere besides prison is this really a danger), and I might be sold.

hang-the-dj's picture
hang-the-dj
1262 pencils

Does this already exist?

dew drops's picture
dew drops
90 pencils

i like it witty

Guest's picture
Guest

At first I thought it was homophobic and puerile. Then I realized that it could be refering to intelligence as well as physical prowess. Gold's is promoting itself as the choice of intelligent people who realize that gays aren't going to pounce on you and rape you just because you bend over in the shower. Only immensly stupid people, people with incredible insecurity about their own masculinity, or prison inmates, worry about getting raped in the shower. For chrissake, even if Gold's is supposed to be popular with gays doesn't mean that it's no holes barred (pun intended). Grow up.

Guest's picture
Guest

very, very, very unclear

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