December 2008

Print advertisment created by Bleublancrouge, Canada for Gold's Gym, within the category: Recreation, Leisure.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Copywriter: Jonathan Rosman
Art Director: Sébastien Deland
Client Services: Line Desjardins
Photographer: Alain Desjean
Retoucher: François Brisson

Comments (6)

Log in or register to post comments
Danilo C. Freitas's picture
Danilo C. Freitas

Nice title. Probably works. But advertising shouldn't make people feel sad.

STRTLRS's picture
Activity Score 1601

Sad? Advertising is supposed to compel an action. The message works very well here.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

I agree the first comment. Altho I think the ad is OK, But I wouldn't wanna go to a place that insults me. Even though I do have a huge ass, I don't want you to tell I have one.

Crisp One's picture
Crisp One
Activity Score 2005


Advertising's roots are grounded in creating an insecurity in a consumer and revealing the product as the advertising doesn't make people sad, but it reminds them that aren't as happy as people using a particular product or service.

BTW this campaign needs different executions, the lines are pretty decent, but there are more things in the gym to hijack for a message than a exercise ball.

Guest commenter's picture
Guest commenter

Nice art direction. But I don't get the idea.

Guest's picture

If you're going to create anxiety and a sense of need in your consumer, I feel you need to be more subtle. Beating them about the head with mean-spirited messages will only make them resent you instead of seek help from your company.

Featured Content

Latest Collections