Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Copywriter: Jonathan Rosman
Art Director: Sébastien Deland
Client Services: Line Desjardins
Photographer: Alain Desjean
Retoucher: François Brisson
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6 Comments
Nice title. Probably works. But advertising shouldn't make people feel sad.
Sad? Advertising is supposed to compel an action. The message works very well here.
www.storytellerscreative.com
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I agree the first comment. Altho I think the ad is OK, But I wouldn't wanna go to a place that insults me. Even though I do have a huge ass, I don't want you to tell I have one.
?Que?
Advertising's roots are grounded in creating an insecurity in a consumer and revealing the product as the solution....so advertising doesn't make people sad, but it reminds them that aren't as happy as people using a particular product or service.
BTW this campaign needs different executions, the lines are pretty decent, but there are more things in the gym to hijack for a message than a exercise ball.
Nice art direction. But I don't get the idea.
If you're going to create anxiety and a sense of need in your consumer, I feel you need to be more subtle. Beating them about the head with mean-spirited messages will only make them resent you instead of seek help from your company.