Gold's Gym: Pears

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Copywriter: Jonathan Rosman
Art Director: Sébastien Deland
Client Services: Line Desjardins
Photographer: Alain Desjean
Retoucher: François Brisson

Related videos by Shutterstock

6 comments

Danilo C. Freitas's picture
Danilo C. Freitas

Nice title. Probably works. But advertising shouldn't make people feel sad.

STRTLRS's picture
STRTLRS
1607 pencils

Sad? Advertising is supposed to compel an action. The message works very well here.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

I agree the first comment. Altho I think the ad is OK, But I wouldn't wanna go to a place that insults me. Even though I do have a huge ass, I don't want you to tell I have one.

Crisp One's picture
Crisp One
2007 pencils

?Que?

Advertising's roots are grounded in creating an insecurity in a consumer and revealing the product as the solution....so advertising doesn't make people sad, but it reminds them that aren't as happy as people using a particular product or service.

BTW this campaign needs different executions, the lines are pretty decent, but there are more things in the gym to hijack for a message than a exercise ball.

Guest commenter's picture
Guest commenter

Nice art direction. But I don't get the idea.

Guest's picture
Guest

If you're going to create anxiety and a sense of need in your consumer, I feel you need to be more subtle. Beating them about the head with mean-spirited messages will only make them resent you instead of seek help from your company.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments