Gold's Gym: Messenger

What you leave out of Messenger, put it into Gold’s Gym.

Advertising Agency: jotabequ Grey, San José, Costa Rica
Agency website:
Creative Directors: Alexander Obando
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla

November, 2009


ek kanya's picture
ek kanya
814 pencils

good one. good for one ad, the second's a rep.

am an advertising junkie | read my flog at

hellosurjeet's picture
16 pencils

Never mind. Repetition is the basis of human existence. I breathe repeatedly!
Done the right way (in advertising) it helps to make a memorable impact.

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

tirthomitro's picture
2758 pencils

nice ideation!

they showed me a picture & i laughed
dignity has never been photographed

thedesignaddict's picture
5403 pencils

Real insight. Nice.

xcreativity's picture
2374 pencils

good. although i would change a little bit the visual

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

AL6352's picture
66 pencils

I appreciate your comments on art direction. Thanks

luisrivera11's picture
469 pencils

Muy bien.
Qué lástima que tiene errores ortográficos, "ponélo".

Gaby Alfaro's picture
Gaby Alfaro
2 pencils

En Costa Rica hablamos de vos, por lo que ponélo está bien utilizado.

silvi's picture
4172 pencils

Poor girl. I don´t think that only a gym can do much for her.

Gualcor's picture
978 pencils

Aquí hay otro ejemplo de eso:

Another example:

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

martin_aza's picture
6 pencils

Buen concepto. Simple y sacado de la realidad. Bien hecho.

Jumo's picture
592 pencils

Puedo poner un caballo en Gold's Gym ?
The idea is very nice, this visual not as much. A little bit confusing.
About the art direction, perhaps a full page visual would have been better.

Art Director FP7 Morocco

bobby666's picture
1460 pencils

brilliant idea, nicely executed. a winner.

JUST-IN's picture
23 pencils

I didn't understand when i've seen first time. But i thought it's nice when i see the second time.

S3bas's picture
9 pencils

Me gusta la campaña solo un par de cosas en ponelo y metelo esta mal puesta la tilde.

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