Gold's Gym: Messenger
What you leave out of Messenger, put it into Gold’s Gym.
Advertising Agency: jotabequ Grey, San José, Costa Rica
Agency website:
Creative Directors: Alexander Obando
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla
Published: November 2009


16 Comments
good one. good for one ad, the second's a rep.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Never mind. Repetition is the basis of human existence. I breathe repeatedly!
Done the right way (in advertising) it helps to make a memorable impact.
Sehmi Singh Surjeet
Creative Director, New Delhi, India.
nice ideation!
they showed me a picture & i laughed
dignity has never been photographed
Real insight. Nice.
good. although i would change a little bit the visual
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
I appreciate your comments on art direction. Thanks
Well done
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Muy bien.
Qué lástima que tiene errores ortográficos, "ponélo".
En Costa Rica hablamos de vos, por lo que ponélo está bien utilizado.
Poor girl. I don´t think that only a gym can do much for her.
Aquí hay otro ejemplo de eso:
Another example:
http://lh3.ggpht.com/_QjyclTjl0TQ/SxHOIjOnjmI/AAAAAAAAOF4/soZj7RYbL5k/...
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Buen concepto. Simple y sacado de la realidad. Bien hecho.
Puedo poner un caballo en Gold's Gym ?
The idea is very nice, this visual not as much. A little bit confusing.
About the art direction, perhaps a full page visual would have been better.
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Jumo,
Art Director FP7 Morocco
brilliant idea, nicely executed. a winner.
I didn't understand when i've seen first time. But i thought it's nice when i see the second time.
Me gusta la campaña solo un par de cosas en ponelo y metelo esta mal puesta la tilde.