Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Client Services: Anne Gouin
Photographer: Alain Desjean
Retouchers: Claude Lafrance, Gabriel Carbonneau
Published: March 2011
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
25 Comments
Well I wonder, what is the first step that most people take for losing weight, taking a healthy diet or going to a gym? I suppose it's the first. But even despite that this ad still communicates pretty well, although a bit of copy wouldn't hurt. We (visitors of AotW) tend to like abstract ads, not sure if the regular reader will fully understand this quickly enough before turning the page.
http://jackmancer.com/
http://twitter.com/jackmancer/
Fantastic photography!
What hath God wrought
I am not a fan of the Gold's Gym campaigns by this agency. I like the old ones by Jotabequ, Costa Rica, which were funny and eye catching.
Great set of photos
This is an example of ads that bet on craft more than on real insights. Playing with words should be forbidden nowadays on advertising.
------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net
really agree!!!!
I don't get it.
It's "burn fat."
-------------------------------
www.scorchidentity.com
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
3 were enough.
earth shattering art direction
lol
nice illustration...not a great insight..but delivers the message perfectly...agree wid jackmancer, a headline wudnt hav hurt...overall quite neat..
Love the look & feel. But I agree that a bit of copy would be better.
-------------------------------
www.scorchidentity.com
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
the image IS the headline in this case, and there is nothing wrong with playing with words.
yeah I wasn't sure I got it right away either...the closest I came before reading the comments was "burn off the doughnuts (at Gold's Gym)"
awesome idea, horrible art.
more than a burnt doughnut, it looks like a dog shit...
From someone who's worked on this account, I can say this is an incredible idea.
Exactly the same idea:
http://www.artluzstudio.com.br/?l=1:34
Photographer ad published on Luerzer's Archive Mag 2 months ago:
http://twitpic.com/4vmq0n
It's on the web: http://www.artluzstudio.com.br/?l=1:34 , and then click: english
definitely, that ad would not be approved in Brazil. At least not the donut.
Here, "burning the donut" is a very popular expression that means ... well, I think you know what it means
hahaha...burning the donut...an ad for lubrificant gel! That's a different idea...haha
Love it.
great idea, but for me the photo which appeared in the ad is not clear like the old one
yes
excellent
Sébastien Deland est un king du Copycat ! PLAGIAT, PLAGIAT.