Gold's Gym Costa Rica: Tie

It's about time.

Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
Published: September 2009

34 comments

reactor's picture
reactor
294 pencils

STRONG SET OF ADS... TO THE CORE!

Reactor

Guest's picture
Guest

yup

GSR's picture
GSR
38 pencils

Ha Ha Ha ! nice

jorj's picture
jorj
638 pencils

LOL!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

En este de aquí, pareciera que la corbata la que está ahorcando al tipo...

Chief Creative Director Nexus BBDO

tirthomitro's picture
tirthomitro
2764 pencils

COOL, MAN!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Sweet tie. I really gotta get one of them.

__________________________________
Costa RIca Property
http://www.costaricapropertysite.com

Disco Munky's picture
Disco Munky
3900 pencils

I'm sorry but, this is a dumb ad. If you think that THEN is the time to start exercising then you're going to die on a treadmill. Seriously. You need to hit the gym the day after your gut hangs over your belt. Any later and you're just kidding yourself.

Doin' it for the points

reactor's picture
reactor
294 pencils

I agree with you if it was photography. These being illustrations i think these can get by as strong graphic statements to represent 'being over weight'. i.e, if you don't take it as so literal?

Reactor

Disco Munky's picture
Disco Munky
3900 pencils

So when it's illustration we're allowed to distort the message? I understand that once it's no longer photography we're expected to allow some room for artistic interpretation, but the message these are sending is "Get a fat as you fucking like. Then go to the gym" and that's just wrong and irresponsible. You must be a fat fuck to jump on that comment. Put the cakes and pies down before you rupture something while taking a dump and someone has to find you weeks later in a pool of your own discharge. Have an Awesome day. Fatty fat fat

Doin' it for the points

LeeMoh's picture
LeeMoh
424 pencils

I think you should try to understand the copy.
They are talking about particular "programs"، probably for obesity.
Thus, excessively fat people are their target.

I love this campaign.
Brilliant art direction.

101/100

Disco Munky's picture
Disco Munky
3900 pencils

You gave something 101/100? That's like saying 110% which is pretty much saying that you're dumb. Nice . Programs for obese people are the same as trying to fight the tide. They're obese for a very simple reason. They can't put the cakes down. There're not going to stick to anything that makes them sweat. That's just true. Put your silly liberal views away. They've got no place in the real world.

Doin' it for the points

reactor's picture
reactor
294 pencils

You seem to be perverted, assuming and a stupid moron to call somebody fat that you haven't even seen. You write like you have a brains as large as a mustard seed.Try to understand the ad. The ad is not saying get as fat as you want. It is only saying if you are fat,we can help you through our different programmes.It must be a little too complicated for you because of your rotten attitude- Douche bag!!

Reactor

Disco Munky's picture
Disco Munky
3900 pencils

Go cry in a tub of ice cream fatty. Ha ha

Doin' it for the points

reactor's picture
reactor
294 pencils

Your assumption is partially correct. Smart guessing. Yes, i do have a fat long dick...Thanks buddy for the kind compliment !!! HA HA HA A A A A A A A. Don't make me laugh any more Asshole.

Reactor

Disco Munky's picture
Disco Munky
3900 pencils

Does fatty want a biscuit? Yes you does. Fatty wants a biscuit.

Doin' it for the points

reactor's picture
reactor
294 pencils

You are getting desperate and obviously running out of intelligent things to say. Biscuits? childish and quite ordinary.Go to sleep baby.. Don't suck on your thumb...

Reactor

Disco Munky's picture
Disco Munky
3900 pencils

Num num num, here have some grilled cheese. It's in a trough just how you like.

Doin' it for the points

guerillaman1's picture
guerillaman1
20 pencils

I'd love to see your work

mark3r's picture
mark3r
1945 pencils

Lol just reading this by accident, glad to see a good ol friend being active again and making people angry... 101/100 = 101% u dumb fuck hahahahahaha... cheers!

:::MARK3R:::

Guest's picture
Guest

Lovely ad.

Guest's picture
Guest

Whahahahahahaha. Awesome!!!!!!!

AL6352's picture
AL6352
66 pencils

The Gold's Gym Body Transformation is a 3 month program of exercises combined with diet and supervised by a trainer, which is specifically designed for people who wants to change their body in a short time, that's why I believe this campaign is excellent, because the message is correct, not to mention the extraordinary art direction. I believe that the most accurate way to know if you are fat or skinny, is when you use your regular clothes... they don't lie.

Thumbs Up!

silvi's picture
silvi
4172 pencils

No muy inspirador

guerillaman1's picture
guerillaman1
20 pencils

like it

Guest's picture
Guest

i dig this, gets the message across

skinny's picture
skinny
161 pencils

Nice!

reactor's picture
reactor
294 pencils

To all you people here, and Ivan, i apologize for being so rude to our friend this Disco guy. My patience was tried to its limit. It is not in my nature to go to this level. Cheers! mates, and even you, Disco!!!

Reactor

Disco Munky's picture
Disco Munky
3900 pencils

That's right, take the "high road". I've always found it's easier to spit on those we find "incompatible" from there. Advertiser.

Doin' it for the points

Guest's picture
Guest

Took the high road and decided to exit because i heard a dog bark some where. Never mind.. Barking dogs seldom bite!

reactor's picture
reactor
294 pencils

I was on the 'high road' and decided to exit 'cause i heard a dog bark some where. Never mind.. Barking dogs seldom bite...I am back on the 'high road'.

Reactor

Guest's picture
Guest

Yo creo que cada pais tiene sus particularidad y estan son tomadas en cuenta para realizar un proyecto, quien piense que todos pensamos igual es un iluso. Por supuesto que a unos les atraerá y a otros no. El trabajo llama la atencion y ya con eso cumple el primer objetivo, La gente sabrá que existe y entonces cumplimos con el de informar.

Creo que lo importante para estos efectos es la realizaciòn sobre el fondo del anuncio (si motiva o no) que opinen los gorditos.

ruSh.Me's picture
ruSh.Me
109 pencils

Obesity is not just the result of over-eating.. Hormonal imbalance, Diabetes, Thyroid are among the many reasons...

Illustrations are amazing...!!

whitezhadow's picture
whitezhadow
10 pencils

good concept and excellent art work even its a bit hard to discover the tittle score and brand name, but its for preserving the beauty of the art work.

@Disco Munky : man I understand what u said ... !! bt .jus think....GYM IS ALL ABOUT FITNESS !! ..so they conveyed the message very clear. IN MY VIEW IT DOESN'T MAKE ME FEEL LIKE YOU SAID

: "Get a fat as you fucking like. Then go to the gym" . but like this : "Are you a fucking fat ?. time to go to the gym." simple as that. :) .... so i think this ad is not aiming the youngsters but the middle

aged peoples who never cared fitness. cheers :))

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