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Gold's Gym Costa Rica: Tie

Gold's Gym Costa Rica: Tie
Your rating: None Average: 7.7 (42 votes)

It's about time.

Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
Published: September 2009

Comments

reactor's picture 296 pencils

STRONG SET OF ADS... TO THE CORE!

Reactor

Guest's picture

yup

GSR's picture 38 pencils

Ha Ha Ha ! nice

jorj's picture 482 pencils

LOL!

javo's picture 1080 pencils

En este de aquí, pareciera que la corbata la que está ahorcando al tipo...

tirthomitro's picture 1000 pencils

COOL, MAN!!

Guest's picture
10

Sweet tie. I really gotta get one of them.

__________________________________
Costa RIca Property
http://www.costaricapropertysite.com

Disco Munky's picture 3839 pencils

I'm sorry but, this is a dumb ad. If you think that THEN is the time to start exercising then you're going to die on a treadmill. Seriously. You need to hit the gym the day after your gut hangs over your belt. Any later and you're just kidding yourself.

Doin' it for the points

reactor's picture 296 pencils

I agree with you if it was photography. These being illustrations i think these can get by as strong graphic statements to represent 'being over weight'. i.e, if you don't take it as so literal?

Reactor

Disco Munky's picture 3839 pencils

So when it's illustration we're allowed to distort the message? I understand that once it's no longer photography we're expected to allow some room for artistic interpretation, but the message these are sending is "Get a fat as you fucking like. Then go to the gym" and that's just wrong and irresponsible. You must be a fat fuck to jump on that comment. Put the cakes and pies down before you rupture something while taking a dump and someone has to find you weeks later in a pool of your own discharge. Have an Awesome day. Fatty fat fat

Doin' it for the points

LeeMoh's picture 320 pencils

I think you should try to understand the copy.
They are talking about particular "programs"، probably for obesity.
Thus, excessively fat people are their target.

I love this campaign.
Brilliant art direction.

101/100

Disco Munky's picture 3839 pencils

You gave something 101/100? That's like saying 110% which is pretty much saying that you're dumb. Nice . Programs for obese people are the same as trying to fight the tide. They're obese for a very simple reason. They can't put the cakes down. There're not going to stick to anything that makes them sweat. That's just true. Put your silly liberal views away. They've got no place in the real world.

Doin' it for the points

reactor's picture 296 pencils

You seem to be perverted, assuming and a stupid moron to call somebody fat that you haven't even seen. You write like you have a brains as large as a mustard seed.Try to understand the ad. The ad is not saying get as fat as you want. It is only saying if you are fat,we can help you through our different programmes.It must be a little too complicated for you because of your rotten attitude- Douche bag!!

Reactor

Disco Munky's picture 3839 pencils

Go cry in a tub of ice cream fatty. Ha ha

Doin' it for the points

reactor's picture 296 pencils

Your assumption is partially correct. Smart guessing. Yes, i do have a fat long dick...Thanks buddy for the kind compliment !!! HA HA HA A A A A A A A. Don't make me laugh any more Asshole.

Reactor

Disco Munky's picture 3839 pencils

Does fatty want a biscuit? Yes you does. Fatty wants a biscuit.

Doin' it for the points

reactor's picture 296 pencils

You are getting desperate and obviously running out of intelligent things to say. Biscuits? childish and quite ordinary.Go to sleep baby.. Don't suck on your thumb...

Reactor

Disco Munky's picture 3839 pencils

Num num num, here have some grilled cheese. It's in a trough just how you like.

Doin' it for the points

guerillaman1's picture 20 pencils

I'd love to see your work

mark3r's picture 1062 pencils

Lol just reading this by accident, glad to see a good ol friend being active again and making people angry... 101/100 = 101% u dumb fuck hahahahahaha... cheers!

:::MARK3R:::

Guest's picture

Lovely ad.

Guest's picture

Whahahahahahaha. Awesome!!!!!!!

AL6352's picture 16 pencils
8

The Gold's Gym Body Transformation is a 3 month program of exercises combined with diet and supervised by a trainer, which is specifically designed for people who wants to change their body in a short time, that's why I believe this campaign is excellent, because the message is correct, not to mention the extraordinary art direction. I believe that the most accurate way to know if you are fat or skinny, is when you use your regular clothes... they don't lie.

Thumbs Up!

silvi's picture 1464 pencils

No muy inspirador

guerillaman1's picture 20 pencils
7

like it

Guest's picture

i dig this, gets the message across

skinny's picture 165 pencils

Nice!

reactor's picture 296 pencils

To all you people here, and Ivan, i apologize for being so rude to our friend this Disco guy. My patience was tried to its limit. It is not in my nature to go to this level. Cheers! mates, and even you, Disco!!!

Reactor

Disco Munky's picture 3839 pencils

That's right, take the "high road". I've always found it's easier to spit on those we find "incompatible" from there. Advertiser.

Doin' it for the points

Guest's picture

Took the high road and decided to exit because i heard a dog bark some where. Never mind.. Barking dogs seldom bite!

reactor's picture 296 pencils

I was on the 'high road' and decided to exit 'cause i heard a dog bark some where. Never mind.. Barking dogs seldom bite...I am back on the 'high road'.

Reactor

Guest's picture

Yo creo que cada pais tiene sus particularidad y estan son tomadas en cuenta para realizar un proyecto, quien piense que todos pensamos igual es un iluso. Por supuesto que a unos les atraerá y a otros no. El trabajo llama la atencion y ya con eso cumple el primer objetivo, La gente sabrá que existe y entonces cumplimos con el de informar.

Creo que lo importante para estos efectos es la realizaciòn sobre el fondo del anuncio (si motiva o no) que opinen los gorditos.

ruSh.Me's picture 107 pencils
9

Obesity is not just the result of over-eating.. Hormonal imbalance, Diabetes, Thyroid are among the many reasons...

Illustrations are amazing...!!

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