Gold's Gym Costa Rica: Belt

It's about time.

Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
Published: September 2009

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21 comments

toier's picture
toier
24 pencils

haha, really cool (3 print ad)

Javier Ramírez's picture
Javier Ramírez
1245 pencils

El mejor de los tres...

Chief Creative Director Nexus BBDO

GSR's picture
GSR
38 pencils

i like it !

jorj's picture
jorj
638 pencils

Haha all are great, the colors are cool as well.

Guest's picture
Guest

I love all three, good art direction, but on this one I feel that the belt is not agony. Should have maybe squached his face.

tirthomitro's picture
tirthomitro
2720 pencils

superb cmpgn...
a long time since a campaign scored with all the individual ads.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

muy buenoooo,

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Love all of them :)

G¨B's picture
G¨B
97 pencils

Nice series.

SoCH_TO's picture
SoCH_TO
953 pencils

Awesome !!

Live with Passion

Grace's picture
Grace

Good idea. Simple. Nice Art.
Message is clear.

Guest's picture
Guest

Excelente dirección de arte!!!

silvi's picture
silvi
4172 pencils

Creo que la gente no debería ser taaaan obesa, ya que no es ese el tipo de gente que va a un gimnasio. tal vez un cuerpo stardart sólo un poco exedido se vería más real y llegaría a más gente.

Guest's picture
Guest

love it!

skinny's picture
skinny
161 pencils

Cool stuff!

Guest's picture
Guest

ka haha very good~
>a<

73pixels's picture
73pixels
159 pencils

amazing art...

sidzei's picture
sidzei
23 pencils

hahahahahah

Guest's picture
Guest

buena buena baldiii baldiiii

Guest's picture
Guest

esta genial la campaña, pero me parece que hay un pequeño errorcillo: si el hombre es tan gordo y la faja no le da, no deberia estar la faja en el último huequito..?? ahi todavía le quedan dos...!! tal vez si la faja estuviera en el último hoyo le daría un poco más de realismo de que ya "la faja no da más!!!" ;)

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