March 2011

Print advertisment created by Bleublancrouge, Canada for Gold's Gym, within the category: Recreation, Leisure.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Client Services: Anne Gouin
Photographer: Alain Desjean
Retouchers: Claude Lafrance, Gabriel Carbonneau

Comments (23)

Log in or register to post comments

Highest Rated

Nicolas 123's picture
Nicolas 123
Activity Score 51


AdBuzzer's picture
Activity Score 1174

Attracts attention, but the burger is still there, charred though.

1251's picture
Activity Score 2 look so similar.

JJ Bukit's picture
JJ Bukit
Activity Score 17

The original idea:
(Swimming School ad)

jrmig's picture
Activity Score 2

I think that is more a case of separated at bir

mark3r's picture
Activity Score 1949

This is when I take my hat off. So jealous...

Nicolas 123's picture
Nicolas 123
Activity Score 51


Hammad S's picture
Hammad S
Activity Score 484

The concept is interesting but I feel this is smthing made by ad busters against McDonalds..

createwitty's picture
Activity Score 204

nice illustration...not a great insight..but delivers the message perfectly.. a headline wudnt hav hurt...overall quite neat..

ace85le's picture
Activity Score 3935

Love the look & feel. But I agree that a bit of copy would be better.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Molecule's picture
Activity Score 435

cooy would have ruined it.

Themadartist1972's picture
Activity Score 323

at first, i thought it's an ad about terrorism, since they attack US by using burned donuts and hamburgers

tamer samy's picture
tamer samy
Activity Score 681

Great Campaign..

CuriousPencil's picture
Activity Score 4225

I think the reason they deigned to disclude copy was to give the brainy smugbodies something else to swank about: being able to decode the visual. Reminds me of the recruitment drive for google, huge swathes of algebra that decoded into a contact number. Basically "Only the brainy are invited here". A nice way I guess to filter your audience, so a smattering of applause for the thinking on this.

Mr. Green's picture
Mr. Green
Activity Score 114

11 years ago this campaign could win something.

Billybell's picture
Activity Score 373

nice shots. Not so nice idea.

JJ Bukit's picture
JJ Bukit
Activity Score 17

Exactly the same idea:

Photographer ad published on Luerzer's Archive Mag 2 months ago:

arke1's picture
Activity Score 235

Nice series and quality image creation.

dimu's picture
Activity Score 57

Doesn't look healthy though

iPat's picture
Activity Score 5

Un concept pompé

Bravo Joe !!

uncertaintly's picture
Activity Score 223

This art director his very good in "pompage"...

niniasufle's picture
Activity Score 407


AlexM's picture
Activity Score 131

Burn calories. Amazing!