Gold's Gym: Burger

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Client Services: Anne Gouin
Photographer: Alain Desjean
Retouchers: Claude Lafrance, Gabriel Carbonneau

March 2011


AdBuzzer's picture
1168 pencils

Attracts attention, but the burger is still there, charred though.

1251's picture
2 pencils look so similar.

JJ Bukit's picture
JJ Bukit
17 pencils

The original idea:
(Swimming School ad)

jrmig's picture
2 pencils

I think that is more a case of separated at bir

mark3r's picture
1949 pencils

This is when I take my hat off. So jealous...

Nicolas 123's picture
Nicolas 123
51 pencils


Hammad S's picture
Hammad S
484 pencils

The concept is interesting but I feel this is smthing made by ad busters against McDonalds..

createwitty's picture
204 pencils

nice illustration...not a great insight..but delivers the message perfectly.. a headline wudnt hav hurt...overall quite neat..

ace85le's picture
3939 pencils

Love the look & feel. But I agree that a bit of copy would be better.


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Molecule's picture
435 pencils

cooy would have ruined it.

Themadartist1972's picture
325 pencils

at first, i thought it's an ad about terrorism, since they attack US by using burned donuts and hamburgers

tamer samy's picture
tamer samy
683 pencils

Great Campaign..

CuriousPencil's picture
4225 pencils

I think the reason they deigned to disclude copy was to give the brainy smugbodies something else to swank about: being able to decode the visual. Reminds me of the recruitment drive for google, huge swathes of algebra that decoded into a contact number. Basically "Only the brainy are invited here". A nice way I guess to filter your audience, so a smattering of applause for the thinking on this.

Mr. Green's picture
Mr. Green
109 pencils

11 years ago this campaign could win something.

Billybell's picture
373 pencils

nice shots. Not so nice idea.

JJ Bukit's picture
JJ Bukit
17 pencils

Exactly the same idea:

Photographer ad published on Luerzer's Archive Mag 2 months ago:

arke1's picture
237 pencils

Nice series and quality image creation.

dimu's picture
57 pencils

Doesn't look healthy though

iPat's picture
5 pencils

Un concept pompé

Bravo Joe !!

uncertaintly's picture
223 pencils

This art director his very good in "pompage"...

niniasufle's picture
407 pencils


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