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Gold's Gym: Bridal Boot Camp
Intensive weight loss program for brides to be.
Advertising Agency: TBWA\RAAD Saudi Arabia
Creative Director: Saadi Alkouatli
Associate Creative Director: Hisham Samir
Art Director: Saher Namoodi
Copywriter: Walid Kotb
Published: August 2007
Comments
Wow...Is it ad season or what?
Seems to be a massive rush of spec work coming out of the Middle East.
Righto, all good.
looks like two different peoples hands, but its the same person???
confusing ad. weddings, gyms?
too slow...
Photoshopping could use alot of help. Or go easier, take a picture of this subject with an oversized ring. Other than that, I like the ad's approach.
Too easy. Sorry. It has a ton of potential - I'd have gone the "boot camp" angle instead.
Smart and subtle. The target market will see it immediately and probably act on it right away. And to the poster above: the target market wants to see the results, not the method by which you get to them. If you showed the method, you'd probably lose most of your sales.
It's called "Bridal Boot Camp" - it's a unique name. A unique idea. Sure, you could show that going to the gym before your wedding will slim you up. So what? Any gym will do that. But Bridal Boot Camp? Watch out... are you ever gonna lose weight. That's your USP. That's what you have to advertise.
even so.. don't give any credit to these idiots who just lift ideas from everywhere... if you really thing this ad works.. give it to the guys who would've thought of it first.
ideas....30 minutes nahi toh free.
WTF? seems to be a students client!
Done, done and done! 3 Times, and even Shortlisted in Cannes 2001 :
http://www.joelapompe.net/2007/10/16/3-rings-seigneur-que-danneaux/
These guys give me too much work ;-)
http://www.joelapompe.net / Facebook : Joelapompe
bad
retouching, yikes.
Idea is super-average and the retouching is awful.
--
brandon
www.brandonknowlden.com
It might be called "Bridal Boot Camp", but I doubt any bride to be wants to be seen looking all hot and sweaty with a drill sargeant screaming in her face. Again, it's about results, not method. The name would tell you enough; no reason to overdo the message.
Just my 0.02, and no doubt worth every single penny.
You're being too literal. The challenge is to give across the idea without being cheesy and obvious.
I see what you're saying, but juxtaposing a too-big ring with a name like "Bridal Boot Camp" is giving the wrong message. You don't just want to lose weight - you want a crash course designed just for you. This execution is too easy and, as others have said, so easy it's been doe a zillion times before. How is that effective? At the very least, that bride should have dirt under her nails.
Photo need to be improve.
For below Asian countries it’s like early marriage. anyway for this particular reason I tink its fuckin okie.
Karaoke idea, lost count of how many times I've seen this execution... But then again advertising is not big in Saudi Arabia, you guys really need to catch up. A good start will be to go through a shit load of past archives, but maybe that's a bad idea...
Who turned the world upside down?
In my opinión, it works. But needs a better art direction.
Eh. Just not that good.
Lacks quality fotomontage.
http://artektracho.blogspot.com
Lacks quality photomontage
http://artektracho.blogspot.com
Old idea, mate.
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