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Published/Aired: 
May 2010
9794
Description: 

Print advertisment created by Peanut Butter Sandwich, India for Goldies, within the category: Fashion.

Sunglasses with Polarised Lenses from our Spring-Summer, 2010 collection. In store now.

Advertising Agency: Peanut Butter Sandwich, India
Creative Director / Copywriter: Tirthanckar Mitra
Art Director: Satadru Dey

Comments (26)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

Alpha bet someones already done this !

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Goldies but oldies.....

Guest's picture
Guest

like the idea of supressing the UV letters. don't think it's the best way of showing it. design could improve too.
anyway, original aproach.

Guest's picture
Guest

Where's the "U"??

CA's picture
CA
Activity Score 66

The U and the V are missing. UV, get it?

Guest's picture
Guest

ITs UV ray protected so its suppressed dear.

AssassinX's picture
AssassinX
Activity Score 1329

This reminds of of a GIF picture: F()ck

then a small sentence beneath the pic: what I want is, U.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Eh... Gets a chuckle I guess.

sirvan's picture
sirvan
Activity Score 29860

Done, done, done.

+++

"I love some things, and don't love some other things."

Itsmrme's picture
Itsmrme
Activity Score 126

Hated it!!!!!!!!!!!!!!!!!

jorj's picture
jorj
Activity Score 638

they missed the UV protection

bobby666's picture
bobby666
Activity Score 1460

good one. simple and neat.

joelapompe's picture
joelapompe
Activity Score 3845

just saw the same one on BestadsOnTV... but for a sun cream

tirthomitro's picture
tirthomitro
Activity Score 2758

PLEASE SHOW!!!!!

they showed me a picture & i laughed
dignity has never been photographed

dreadboy's picture
dreadboy
Activity Score 413

Too neat and clean not to have been done already

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

tirthomitro's picture
tirthomitro
Activity Score 2758

PLS. FOLLOW UP WITH PROOF!

they showed me a picture & i laughed
dignity has never been photographed

visualsurgeon's picture
visualsurgeon
Activity Score 86

hmm.. I like it,anyway although sth need to add it in.

Guest's picture
Guest

ahh.. understood only after the explanation. its a tad difficult to get through in the fiorts shot...

kalpesh78's picture
kalpesh78
Activity Score 2578

tooo Boring.

ideas....30 minutes nahi toh free.

desiideas's picture
desiideas
Activity Score 88

BAD!

Dzsoi's picture
Dzsoi
Activity Score 8508

Too boring to be so subtle. People won't give a f( )ck.

pdabhinav's picture
pdabhinav
Activity Score 100

boring

bi_sign's picture
bi_sign
Activity Score 262

ahmmmm...

Wordnerd's picture
Wordnerd
Activity Score 6692

oh boy...

Dreambang's picture
Dreambang
Activity Score 239

weird one.. !!!!

Dang

Guest's picture
Guest

Nice idea... But the presentation is bad. The visual treatment simply killed the idea...

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