popdistortion's picture
1594 pencils

The others are clearer to me. Nothing special.

Oren's picture
91 pencils

Nice ads ..
I liked the first one most .. Maybe cause most of the ppl
Do fear cockroach's then other bugs .. So it speaks more clearly then the other 2 ..
This one (scorpion) is a little bit forced to my opinion..

But again.. Nice Ads.. Nice art..
And i think the target is beeing achived..
makes me wanna go do some shopping in goldie ..

jennywhx's picture
1142 pencils

this one was abit fade out.
if i don't see the other two, i won't get the concept behind this campaign
oh well, perhaps my observation was sux :P

Toro's picture
1007 pencils

The idea is not bad at all but Indian art direction in general has still a long way to go.

Why does this campaign look like it's done 15 years ago?

The idea gets killed because there is no emotion in this execution to make it convincing.

Indian art directors should stop ripping off visual ideas from Archive that have nothing to do with their campaign-to-be and start experimenting. Maybe then they can take a big step ahead and create something truly outstanding. For now they are stuck halfway.

kre8's picture
989 pencils

i agree with you Aishiteru Aishitenai.
at the same time though, i really like this idea.
its a different take on a saturated category.

comingsoon's picture
117 pencils

Simple and nice ads.

kagemusha's picture
30 pencils

bad art direction. forced idea.

the_ashlands's picture
1394 pencils

i cant stand these comments that only state opinions with no reasoning to back them up.

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