Advertisement

Butter

Agency: 
Published/Aired: 
November 2009
Description: 

The headline "Tastes like already buttered" plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.

Print advertisment created by Grey, Germany for Golden Toast, within the category: Food.

Tastes like already buttered.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese

Comments (26)

Log in or register to post comments

Highest Rated

riaz ahmed's picture
riaz ahmed
Activity Score 10

good work and well execution

The good is the enemy of the great

KESHAV's picture
KESHAV
Activity Score 149

nice ad

munirgee's picture
munirgee
Activity Score 454

just nice ?

silvi's picture
silvi
Activity Score 4172

Nice idea.

morse's picture
morse
Activity Score 17548

Nice idea and execution is done well.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

szkwadrat's picture
szkwadrat
Activity Score 210

good one

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Simple. Nice stuff.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Gives me the impression it contains a lot of fat.

everartz's picture
everartz
Activity Score 7609

doesnt make a dime worth of sense...

| everartz |

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

I likey

Emilio San's picture
Emilio San
Activity Score 9

Nice ads, Congratulations

Monkey1979's picture
Monkey1979
Activity Score 56

"Tastes like already buttered"

Still looks like a boring piece of dry toast to me. Didn't make my mouth water at all. Not good for a food advert.

If you want bread thats already buttered, have a croissant.

firebug's picture
firebug
Activity Score 1113

line is good

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I know what they're trying to communicate with this ad. But I must say it's SUCH a strange visual to look at. I mean the way the "butter" curls up against the knife seems quite odd. Maybe in Germany, forces of nature work quite the opposite?

rolling.stone's picture
rolling.stone
Activity Score 2741

only after reading your comment i could get that curled stuff is butter

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

munirgee's picture
munirgee
Activity Score 454

Great Piece of Work ! love it

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

That's a freaky product.

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

no cannes, sry

headoffice Communication's picture
headoffice Comm...
Activity Score 196

nice idea

second_creator's picture
second_creator
Activity Score 754

well said

copywriter

Migzter13's picture
Migzter13
Activity Score 973

yeah.. nice is just about it

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pierrelastname's picture
pierrelastname
Activity Score 2869

easy brief !

Wordnerd's picture
Wordnerd
Activity Score 6692

hm after seeing that campaign, this is kinda lame
http://www.spiegel.de/unispiegel/jobundberuf/0,1518,grossbild-264839-2...

pencilreturns's picture
pencilreturns
Activity Score 99

Does make it look tasty

Manoj Potnis's picture
Manoj Potnis
Activity Score 24

Good ad.

soundslike's picture
soundslike
Activity Score 15

no idea, no cannes.

riaz ahmed's picture
riaz ahmed
Activity Score 10

good work and well execution

The good is the enemy of the great

Advertisement