Golden Toast: Butter
Tastes like already buttered.
The headline "Tastes like already buttered" plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese
Published: November 2009
27 Comments
nice ad
just nice ?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Nice idea.
Nice idea and execution is done well.
What hath God wrought
good one
Simple. Nice stuff.
Gives me the impression it contains a lot of fat.
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doesnt make a dime worth of sense...
| Everartz |
I likey
Nice ads, Congratulations
"Tastes like already buttered"
Still looks like a boring piece of dry toast to me. Didn't make my mouth water at all. Not good for a food advert.
If you want bread thats already buttered, have a croissant.
line is good
I know what they're trying to communicate with this ad. But I must say it's SUCH a strange visual to look at. I mean the way the "butter" curls up against the knife seems quite odd. Maybe in Germany, forces of nature work quite the opposite?
only after reading your comment i could get that curled stuff is butter
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~ Quite obviously, I have gathered no moss ! ~
Great Piece of Work ! love it
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
That's a freaky product.
no cannes, sry
nice idea
well said
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
yeah.. nice is just about it
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
easy brief !
hm after seeing that campaign, this is kinda lame
http://www.spiegel.de/unispiegel/jobundberuf/0,1518,grossbild-264839-2...
Does make it look tasty
Good ad.
I understand the idea, but it looks pretty unappetizing.
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no idea, no cannes.
good work and well execution
The good is the enemy of the great