Golden Toast: Butter

Tastes like already buttered.

The headline "Tastes like already buttered" plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese

Published: 
November 2009

26 comments

KESHAV's picture
KESHAV
149 pencils

nice ad

munirgee's picture
munirgee
454 pencils

just nice ?

silvi's picture
silvi
4172 pencils

Nice idea.

morse's picture
morse
17008 pencils

Nice idea and execution is done well.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

szkwadrat's picture
szkwadrat
210 pencils

good one

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Simple. Nice stuff.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Gives me the impression it contains a lot of fat.

everartz's picture
everartz
7609 pencils

doesnt make a dime worth of sense...

| Everartz |

Emilio San's picture
Emilio San
9 pencils

Nice ads, Congratulations

Monkey1979's picture
Monkey1979
56 pencils

"Tastes like already buttered"

Still looks like a boring piece of dry toast to me. Didn't make my mouth water at all. Not good for a food advert.

If you want bread thats already buttered, have a croissant.

firebug's picture
firebug
1113 pencils

line is good

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I know what they're trying to communicate with this ad. But I must say it's SUCH a strange visual to look at. I mean the way the "butter" curls up against the knife seems quite odd. Maybe in Germany, forces of nature work quite the opposite?

rolling.stone's picture
rolling.stone
2740 pencils

only after reading your comment i could get that curled stuff is butter

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

munirgee's picture
munirgee
454 pencils

Great Piece of Work ! love it

jamesrothenburg's picture
jamesrothenburg
554 pencils

That's a freaky product.

beingofageoldgrace's picture
beingofageoldgrace
344 pencils

no cannes, sry

headoffice Communication's picture
headoffice Comm...
192 pencils

nice idea

second_creator's picture
second_creator
754 pencils

well said

copywriter

Migzter13's picture
Migzter13
973 pencils

yeah.. nice is just about it

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pierrelastname's picture
pierrelastname
2869 pencils

easy brief !

Wordnerd's picture
Wordnerd
6692 pencils

hm after seeing that campaign, this is kinda lame
http://www.spiegel.de/unispiegel/jobundberuf/0,1518,grossbild-264839-2...

pencilreturns's picture
pencilreturns
99 pencils

Does make it look tasty

Manoj Potnis's picture
Manoj Potnis
24 pencils

Good ad.

soundslike's picture
soundslike
15 pencils

no idea, no cannes.

riaz ahmed's picture
riaz ahmed
10 pencils

good work and well execution

The good is the enemy of the great

Log in or register to post comments