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Butter

Agency: 
Published/Aired: 
November 2009
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Description: 

The headline "Tastes like already buttered" plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.

Tastes like already buttered.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese

Comments (26)

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Highest Rated

riaz ahmed's picture
riaz ahmed
10 Activity Scores

good work and well execution

The good is the enemy of the great

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