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Magic

Agency: 
Published/Aired: 
February 2013
Description: 

Gold & Wood products have a soul. The Eyepieces maintain the life of the wood itself and the life of the people that hand craft the frames with their bare hands. Their souls enter this beautiful product to create a magical experience for its destined owner.

Eyepieces with a Soul

Advertising Agency: unknownlab, Los Angeles, USA
Creative Director: Tom Van Daele
Art Directors: Alexander Stauss, Marco Manansala, Cedric Pescheux
Copywriter: Andres Maldonado
Photographer: Jeffrey Vanhoutte

Comments (5)

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Highest Rated

olimurugavel's picture
olimurugavel
Activity Score 72

Nicely lit...! But the idea would be a ghost now!

Oli Murugavel
I love any and all situations where you celebrate creativity

kleenex's picture
kleenex
Activity Score 43371

I like the idea.

alausa's picture
alausa
Activity Score 1420

I like how it's lit.

eins-eins-null's picture
eins-eins-null
Activity Score 892

nice - i would have said NO to the idea, but as i see it, the artwork does the job. surprising. very well done

olimurugavel's picture
olimurugavel
Activity Score 72

Nicely lit...! But the idea would be a ghost now!

Oli Murugavel
I love any and all situations where you celebrate creativity

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