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Comments (14)

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Highest Rated

Rog's picture
Rog
Activity Score 6082

Ever bought house paint?
Ever picked up a paint brochure?
Ever played with paint sample chips?
Ever painted your house/flat?
This idea transcends Pantone.
Give the audience (way) more credit.
Great idea.
Good on you, Mr. Client.

>>>> That's not an ad. THIS is an ad.

PeteHH's picture
PeteHH
Activity Score 202

Solid.

budibud's picture
budibud
Activity Score 128

Brutal simple thinking indeed.

Boediboed
Trying to retire ad-man

adonis's picture
adonis
Activity Score 22

ok. though the body copy is bad. it could have just said "the gold standard in automobile engineering"

Desi's picture
Desi
Activity Score 1052

Nice idea boyz.

addyhoch10's picture
addyhoch10
Activity Score 2592

has this been printed with an additional special colour?

nemesis's picture
nemesis
Activity Score 765

Just plain awesome. Simple and beautiful.

comingsoon's picture
comingsoon
Activity Score 117

A new approach, simple yet effectively.

jennywhx's picture
jennywhx
Activity Score 1142

true, it is not a new idea, even the execution were not attractive enough.

http://jennywhx.blogspot.com jwhx:Visionary

like.a.boy's picture
like.a.boy
Activity Score 227

Gold awards = Golden Year = Gold Palette. WOW!

instinctive traveller's picture
instinctive tra...
Activity Score 189

Solid! Good! Great! Simple! Ugh... am I missing something here? The art direction here is non-existent. Jesus! Couldn't that have been more elegant? Isn't the PRESENTATION of an idea everything? Or did I get that ass backwards?
http://kettleandmug.blogspot.com

niffob's picture
niffob
Activity Score 94

Ordinary. Which customer know pantone? Adman? Huh. Then Who?

budibud's picture
budibud
Activity Score 128

I didn't notice they put pantone pallete text in their execution??? What pantone pallete are you guys talking about? I see variation of gold colours. Except for those who are colour blind, I think we all know that there are dark green, light green, deep red, brownish sephia etc. Am copy base. What do I know bout colour? A here n there exposure at the office perhaps, but not that detail.
Chest thumping? Yes, indeed. But I don't see why they shouldn't. It's been a golden year for the Audi so, to close the year, they might wanna thank those who bought the mentioned cars above that they didn't buy just a car. They've bought "the" golden car. Deep meaning in a simple Audi Gold? I'd say, why not...

Boediboed
Trying to retire ad-man

Shantie's picture
Shantie
Activity Score 8

It's like a bad copy from the tampax ad isn't it?

Rog's picture
Rog
Activity Score 6082

Ever bought house paint?
Ever picked up a paint brochure?
Ever played with paint sample chips?
Ever painted your house/flat?
This idea transcends Pantone.
Give the audience (way) more credit.
Great idea.
Good on you, Mr. Client.

>>>> That's not an ad. THIS is an ad.

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