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Forest

Agency: 
Published/Aired: 
March 2012
Description: 

It's not where it takes you. It's what gets you away from.

Advertising Agency: Tapsa, Madrid, Spain
Executive Creative Directors: Adolfo Gonzalez, Tute Ostiglia
Creative Director: Adrián Rios
Copywriters: Juan Cenóz, Javier de la Vara
Art Directors: Raul Barbolla, Miguel Molina, Borja Escriva
Illustrator: Eduardo Diaz Bourgeot
Photographer: Eduardo Diaz Bourgeot

Comments (12)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

great concept & work

Designer Don't Do Different Things
They Do Things Differently

Wordfruit's picture
Wordfruit
Activity Score 1023

These images would definitely get my attention.

But I preferred the idea in the concert hall. I thought that idea was pretty strong. That is, if it's getable easy enough by a good percentage of viewers.

What these ads are saying could apply more broadly -- to more things -- than the concert ad. The concert ad I thought worked better specifically for something you view on a screen: gol tv.

vote4pedro's picture
vote4pedro
Activity Score 4601

The photoshop is on par with the writing. Which isn't a good thing.

Hadrons's picture
Hadrons
Activity Score 6017

Great promotion for tv.
I like the photographs, nice slogan, this one is my fav. out of the two.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

talkingisfree's picture
talkingisfree
Activity Score 2710

I like the campaign and the copy, and the insight and all ...but the art is really ugly. That could have been a great campaign...

方也石's picture
方也石
Activity Score 6

Very nice
Release working pressure

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Love the insight and the line.

Bob08's picture
Bob08
Activity Score 749

You don't need to die to go to Heaven.

tilim's picture
tilim
Activity Score 22
Nomad8's picture
Nomad8
Activity Score 204

It reminded me of the same, though I couldn't remember the brand. Thanks for posting the link.

kleenex's picture
kleenex
Activity Score 43493

interesting, but I do not fully like both ads.

Brunopoplocker's picture
Brunopoplocker
Activity Score 136

nice slogan and art direction.

I hate macs

salil.sharma's picture
salil.sharma
Activity Score 2428

great concept & work

Designer Don't Do Different Things
They Do Things Differently

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