Gol Televisión: Forest

It's not where it takes you. It's what gets you away from.

Advertising Agency: Tapsa, Madrid, Spain
Executive Creative Directors: Adolfo Gonzalez, Tute Ostiglia
Creative Director: Adrián Rios
Copywriters: Juan Cenóz, Javier de la Vara
Art Directors: Raul Barbolla, Miguel Molina, Borja Escriva
Illustrator: Eduardo Diaz Bourgeot
Photographer: Eduardo Diaz Bourgeot

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12 comments

Wordfruit's picture
Wordfruit
1023 pencils

These images would definitely get my attention.

But I preferred the idea in the concert hall. I thought that idea was pretty strong. That is, if it's getable easy enough by a good percentage of viewers.

What these ads are saying could apply more broadly -- to more things -- than the concert ad. The concert ad I thought worked better specifically for something you view on a screen: gol tv.

vote4pedro's picture
vote4pedro
4601 pencils

The photoshop is on par with the writing. Which isn't a good thing.

Hadrons's picture
Hadrons
5743 pencils

Great promotion for tv.
I like the photographs, nice slogan, this one is my fav. out of the two.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

talkingisfree's picture
talkingisfree
2569 pencils

I like the campaign and the copy, and the insight and all ...but the art is really ugly. That could have been a great campaign...

方也石's picture
方也石
6 pencils

Very nice
Release working pressure

Ramat Ajala's picture
Ramat Ajala
604 pencils

Love the insight and the line.

Bob08's picture
Bob08
749 pencils

You don't need to die to go to Heaven.

tilim's picture
tilim
22 pencils
Nomad8's picture
Nomad8
204 pencils

It reminded me of the same, though I couldn't remember the brand. Thanks for posting the link.

kleenex's picture
kleenex
26358 pencils

interesting, but I do not fully like both ads.

Brunopoplocker's picture
Brunopoplocker
136 pencils

nice slogan and art direction.

I hate macs

salil.sharma's picture
salil.sharma
2278 pencils

great concept & work

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