Oh well, so much for smoking...
Club owners were in a panic about the anti-smoking bylaw set to take effect in the city at the end of May 2006. This ad attempted to fight the problem.
Agency: bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art director: Sebastien Deland
Copywriter: Pierre Nolin
Photographer: Alain Desjean
Retouching: Claude Lafrance