December 2011

Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Print advertisment created by JWT, India for Godrej, within the category: Professional Services.

Thoughts will remain thoughts.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik

Comments (6)

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Highest Rated

Chopper's picture
Activity Score 1015

10 for copyw but he's alone.

andylefty's picture
Activity Score 4535

I like the description below the ad.

Is this ad aimed at government then if it's about preventing crime.

Where is the idea's picture
Where is the idea
Activity Score 707

Yep, there is a powerful insight in the explanation but not in the campaign. And why this treatment? a webcam shot would be better understood. This also looks like the peep hole on the door.

ace85le's picture
Activity Score 3935

Not bad at all.


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kleenex's picture
Activity Score 45986

certainly interesting.

KbxAds's picture
Activity Score 943

excellent illustrations fubu!

Chopper's picture
Activity Score 1015

10 for copyw but he's alone.