Godrej: Worker

Thoughts will remain thoughts.

Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik

December 2011


andylefty's picture
4535 pencils

I like the description below the ad.

Is this ad aimed at government then if it's about preventing crime.

Where is the idea's picture
Where is the idea
707 pencils

Yep, there is a powerful insight in the explanation but not in the campaign. And why this treatment? a webcam shot would be better understood. This also looks like the peep hole on the door.

ace85le's picture
3939 pencils

Not bad at all.



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kleenex's picture
41086 pencils

certainly interesting.

KbxAdz's picture
943 pencils

excellent illustrations fubu!

You Are What You Expect

Chopper's picture
1015 pencils

10 for copyw but he's alone.

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