Godrej Security Solutions: Chef

Thoughts will remain thoughts.

Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik
Published: December 2011

4 comments

Bacon Face's picture
Bacon Face
107 pencils

cool

Where is the idea's picture
Where is the idea
707 pencils

execution fails it.

P.G. Aditya's picture
P.G. Aditya
40 pencils

Had you not provided the description below, it would've been terribly hard to understand the insight behind it. Second others here that the insight works- but why the clever execution for a clever insight?

ZeSheep's picture
ZeSheep
174 pencils

I thinks sans the description the ad would not make much sense. A beautiful insight such as this should have had a better idea. But good job nevertheless

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