Godrej: Housemaid

Thoughts will remain thoughts.

Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik

December 2011


andylefty's picture
4535 pencils

I don't mind these.

Rose Abraham's picture
Rose Abraham
62 pencils

Great idea, lovely art. Unfortunately the whole maid concept takes a while to understand. Her pose could have been different, to show more of the broom/attire.

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