Agency Network: 
December 2011

Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Print advertisment created by JWT, India for Godrej, within the category: Professional Services.

Thoughts will remain thoughts.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik

Comments (4)

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Bacon Face's picture
Bacon Face
Activity Score 107


Where is the idea's picture
Where is the idea
Activity Score 707

execution fails it.

P.G. Aditya's picture
P.G. Aditya
Activity Score 40

Had you not provided the description below, it would've been terribly hard to understand the insight behind it. Second others here that the insight works- but why the clever execution for a clever insight?

ZeSheep's picture
Activity Score 174

I thinks sans the description the ad would not make much sense. A beautiful insight such as this should have had a better idea. But good job nevertheless