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GoAir: Wanted Pilots
India's leading private airline is looking.
Send your details to: a320captains@gmail.com or call +91 9819010107.
Advertising Agency: Law&Kenneth Worldwide, Mumbai, India
Creative Director/Copywriter: Anand Tahilramani
Art Director: Vighnesh Pattar
Published: June 2006
Comments
gmail.com?
anyway, like this.
Nice...
In this case everyone who didn't understood wasn't supposed to.
Well thats lucky cos I don't understand, and now I can move on and hapily forget this awful looking ad. :-)
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It's only an ad.
Yes awful, but straight to the target's eye, not yours.
True. Lucky me.
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It's only an ad.
smart :]
agreed. very smart. i like it.
Like it very much. But why on a pink ground!
http://www.goair.in/ they use these vibrant colors.
ivan, brilliant knowledge. you amaze me.
China Oscar Oscar Lama!
means COOL!
hehehe
superb
now that's interesting:-) right on target. i have my reserves on the flashy pink... but thats me!
Nimbo Iris Charlie Echo.
I want to get away, i just wanna fly awwwaaaaayyyyy...
Yeeeaaahhh, Yeeeeaaahhhh, Yeeeaaaaaahhhhh!
Nice and simple. But in the name of God why use a Gmail email address? Potential passengers could see this ad and it's the tipe of thing that says we run this business on the back of a fag packet!
Not great when your life is in their hands, and possibly your career.
Target audience = captured.
What is this? Why so much praise. It seems terrible.
Then it's not directed at you. They have an extremely specific target audience, who knows exactly what this message says. Read the first letter of every word.
leading private airline with a gmail address? something stinks here.
They don't want their mail servers to be clogged up by junk.
so who is this pilot swan ted?
Foxtrot, Uniform, Charlie, Kilo
Yankee, Oscar, Uniform.
...clever?
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