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Published/Aired: 
May 2009
Description: 

Print advertisment created by Leo Burnett, United Arab Emirates for GMC, within the category: Automotive.

Keep your eyes on the road.
New Acadia with see-through head-up display.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director / Art Director: Yayati Godbole
Copywriter: Abraham Varughese
Photographer: Anuchai Secharunputong

Comments (7)

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Highest Rated

LucasPS's picture
LucasPS
Activity Score 523

First idea i think, something in the art direction its weird.

My english is bad...

short shorts's picture
short shorts
Activity Score 109

This ad just feels lazy. Was it made in Microsoft Paint?

--

Spewing Sports Nonsense in Podcast Form
http://shortshorts.tumblr.com/

shahid.h's picture
shahid.h
Activity Score 256

not the bet way to execute such an idea...not much thought has gone into it , it seems

Guest's picture
Guest

Why is the green direction board blank??!!??

salamandos's picture
salamandos
Activity Score 1947

nice idea, execution not so great

Mandark's picture
Mandark
Activity Score 407

I don't understand...first of all, who watches the indicators? like speed and rpm when driving?? most of the times u drive without instruments. there are other distractions in the car... Halayzone came with a good example. second of all...there has to be a better craftsman in that agency...this is put togheter by a copywriter.

and third...come on!! RILI?!! RILI RILI??!! (and this is the strogest argument I have)

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest

nice photography. nice idea if it wasn't for the fact its supposed to portray us being able to see the road clearly.

LucasPS's picture
LucasPS
Activity Score 523

First idea i think, something in the art direction its weird.

My english is bad...

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