GMC Canyon: Better New

Underwear. Gum. Trucks. All things that are better new.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Scott Couture
Copywriter: Gary Lennox
Photographer: Supplied Stock
Published: May 2010


Guest's picture

It's so strange + fresh for this category I like it. Except for "underwear," feels like you're playing off the cliched-to-death macho guys-guys stereotype that's too reflective of this category.

But at least you didn't hire Thomas Haden Church to say the phrase "sitting in your tighties" in your VO.

Hiperion's picture
3138 pencils

Sometimes I don´t like northamerican style.

Guest's picture

So, basically they're saying these trucks won't last very long.

Guest's picture

true !! like ur coment....

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