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Better New

Agency: 
Published/Aired: 
May 2010
7504
Description: 

Print advertisment created by McCann, Canada for GMC, within the category: Automotive.

Underwear. Gum. Trucks. All things that are better new.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Scott Couture
Copywriter: Gary Lennox
Photographer: Supplied Stock

Comments (4)

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Highest Rated

Guest's picture
Guest

It's so strange + fresh for this category I like it. Except for "underwear," feels like you're playing off the cliched-to-death macho guys-guys stereotype that's too reflective of this category.

But at least you didn't hire Thomas Haden Church to say the phrase "sitting in your tighties" in your VO.

Guest's picture
Guest

It's so strange + fresh for this category I like it. Except for "underwear," feels like you're playing off the cliched-to-death macho guys-guys stereotype that's too reflective of this category.

But at least you didn't hire Thomas Haden Church to say the phrase "sitting in your tighties" in your VO.

Hiperion's picture
Hiperion
Activity Score 3138

Sometimes I don´t like northamerican style.

Guest's picture
Guest

So, basically they're saying these trucks won't last very long.

Guest's picture
Guest

true !! like ur coment....

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