GMC Acadia: Kid

Keep your eyes on the road.
New Acadia with see-through head-up display.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director / Art Director: Yayati Godbole
Copywriter: Abraham Varughese
Photographer: Anuchai Secharunputong
Via: Ad Blog Arabia

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7 comments

short shorts's picture
short shorts
109 pencils

This ad just feels lazy. Was it made in Microsoft Paint?

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shahid.h's picture
shahid.h
256 pencils

not the bet way to execute such an idea...not much thought has gone into it , it seems

Guest's picture
Guest

Why is the green direction board blank??!!??

salamandos's picture
salamandos
1947 pencils

nice idea, execution not so great

Mandark's picture
Mandark
407 pencils

I don't understand...first of all, who watches the indicators? like speed and rpm when driving?? most of the times u drive without instruments. there are other distractions in the car... Halayzone came with a good example. second of all...there has to be a better craftsman in that agency...this is put togheter by a copywriter.

and third...come on!! RILI?!! RILI RILI??!! (and this is the strogest argument I have)

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest

nice photography. nice idea if it wasn't for the fact its supposed to portray us being able to see the road clearly.

LucasPS's picture
LucasPS
523 pencils

First idea i think, something in the art direction its weird.

My english is bad...

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