GMC Acadia: Bicycle

Keep your eyes on the road.
New Acadia with see-through head-up display.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director / Art Director: Yayati Godbole
Copywriter: Abraham Varughese
Photographer: Anuchai Secharunputong
Via: Ad Blog Arabia

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8 comments

Guest's picture
Guest

OK so I can't see through it...am I crazy or is that not the point. Looks like someone's about to run down a biker in this one.

Guest's picture
Guest

This was a great post! thanks for sharing this gadget for bikes. I am interested in this. It looks like a clock, but definitely it won't. Anyway, you can also visit www.bikesblog.co.uk
for more bike's info and photos.

Guest's picture
Guest

guys just few year back there was a hutch (now vodafone) campaign, where voice bubble hides the pedestrian, don't use mobile while u drive...

Emran Hayat's picture
Emran Hayat
832 pencils

not impresive at all

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Yup...definately not Dubai...

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

Guys Its Done before but the item was a bubble talk but i cant remember which agency did it but I've seen it before :( BAAAD and Shame

vec's picture
vec
49 pencils

bad shadow

LucasPS's picture
LucasPS
523 pencils

I think that they are exagerating, its not THAT problematic for a driver to look at the velocimeter...

Sorry for my bad bad english...

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