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GM: Road safety
Speed Kills. Slow down.
Agency: Leo Burnett, Dubai, UAE
Creative Director: Malek Ghorayeb
Art director: Pushkar Patange
Copywriter: Fion Geney
Comments
boooooring!
this is what i call good production,
Downloading a stock shot and highlighting some roads in it with PhotoShop?
Not as good as the shots on the new Bloc Party album!
Plus, if GM really wants to cut road deaths shouldn't they be forcing us to slow down by making cars that only go slowly?
Why should I slow down when I've just bought a car that GM made that goes 180mph? Thames Water's recent campaign had a similar effect on me.
I kinda hate this big brother attitude, it's something that usually comes from central government.
totally agreed, but aren´t we always selling lies????
lies, lies...I like to call them: A different perspective on the truth :)
lies lies nothing but lies :) welcome to the jungle baby
crack kills too.
Another dead bady painted on the floor???????? I've seen like 17 in two weeks. ARE WE ALL AD PEOPLE DYING????????
bad...very bad
another let down ad from GM.
i'm going to go and sulk in my corner now.
forced.
wow. why didn't they just underline, italicize & bold the copy while they're at it too?
Looks more like a happy man to me than a dead one ¬¬
www.TheAdMad.blogspot.com
i thought the same, as if he were jumping for joy or something. then again i need a good strong drink.
It's a nice blue. That's about the best that can be said about this ad.
Slack. Idea doesn't match the problem - only vaguely. Surely there's a more compelling visual out there.
"Hey look, that kinda looks like a person"
"Oh yeah! Let's turn it into a road safety ad!"
Please, don't...
This is bad and the idea is weak. Try again LB.
Where's the link???
--
not freedom like a shopping card
That's just crap! Then again what can you expect from an agency filled with politics and Lebs with an attitude
problem and who think they're French and better than the rest!!!
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