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11 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

hmm...nice, bt why d loooong line explanation!! i like th fact that they've experimented a bit

~ old habits die hard, older ones never do ~

Endeio's picture
Endeio
270 pencils

This is just good, 5/10. But the Prisma campaign here in Brasil - by Mccan - is great. Especially in TV.

jacksonrabbit's picture
jacksonrabbit
290 pencils

Like the idea but could have been better executed.

slim's picture
slim
1047 pencils

Multi-layered. But in a bad way.

Rog's picture
Rog
6094 pencils

Great "cars-vroom-dynamic" message, but underwhelming "ho-hum-putt-putt" delivery.

>>>> That's not an ad. THIS is an ad.

tyraptos's picture
tyraptos
74 pencils

I like it.

Tyra

focus group's picture
focus group
146 pencils

Nice idea, but what's with the line?

msred's picture
msred
491 pencils

i dont like the copy.

Rog's picture
Rog
6094 pencils

Media choice is stodgy.

Stick it on a bus - with an image that changes to another as it passes the viewer.

It needs that dynamic in the delivery - especially for a car brand.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

Media choice is stodgy.

Stick it on a bus - with an image that changes to another as it passes the viewer.

It needs that dynamic in the delivery - especially for a car brand.

>>>> That's not an ad. THIS is an ad.

unmanman's picture
unmanman
118 pencils

greetings

they killed a good ad with a bad line

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