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Globus Rutan Pet Food: Wannabe Cats, Owl

Globus Rutan Pet Food: Wannabe Cats, Owl
Your rating: None Average: 9 (2 votes)

Cat food from Rutan. Irresistible.

Agency: Ogilvy & Mather, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter: Peter Roemmelt
Art Director: Simon Oppmann
Photography: Stockmaterial

Comments

beavershot's picture 22 pencils

i think it is funny

PaulyG_fill in the blank's picture 1154 pencils

Ha, funny and weird. I'd like to see more of these, done with different animals.

Modal Writer's picture 335 pencils

just damn clever, it's got some legs that need to be stretched.

_inkpact's picture 84 pencils

quite original. well done!

reminds me; gorgeous.co.uk

ellehcimeo's picture 3536 pencils

'ello gorgeous, blink blink...

I'm a sucker for kitties! Love this ad!

Kanti's picture 48 pencils

Wow, really cute.

jennywhx's picture 1144 pencils

GREAT. great art direction, but i would like if 4 of them all looking at us in a greedy look, the 4th guy is looking the other place.

GeGeGe's picture 46 pencils

first idea! seen the concept before, formula! but the execution is really good!

thirty6chambers's picture 1468 pencils

i wonder where they got that idea from.. hrmmm...
http://www.swapmeetdave.com/Humor/Cats/Spy.htm
oh... yea.

sold's picture 2542 pencils

oh yeah!
this really works!!
clap, clap.

the_ashlands's picture 1398 pencils

i agree with most of the previous comments,,,however, the way they manipulated the cats heads to look more 'block-ish' to match that of the owl takes away from this in my view..especially that guy on the left.

ellehcimeo's picture 3536 pencils

totally. the little guy on the left looks terrible... like an ewok! the other cats are like that normally though, I'm pretty sure it's part of their breed.

the_ashlands's picture 1398 pencils

oh. thanks for clearin that up for me!

addyhoch10's picture 2603 pencils

irresistible even to ewoks hmm?
i think this ad's ok, but why an owl? to me an owl symbolises night, i was wondering if there was a night reference.
ok, they just needed an animal that resembles these cats.

d03boy's picture 6 pencils

Owls often eat kittens. That's why it's an owl. It's willing to eat the cat food instead of the cats.

act's picture 531 pencils

not bad.

kc_brock's picture 694 pencils

ewok. hahahahahaha......hahahahahahhahahahaha

these cats look like stuffed animals. it's kinda weird.

but it is f###ing hilarious!

rd

danielsunaryo's picture 8 pencils

Cool!
I really love it

Justin's picture 176 pencils

This is not a new idea, and the retouching & lighting is shocking.

Skor's picture 210 pencils

Shockingly good ?? or not ??

JELLYGOOSE's picture 90 pencils

whatever your comments about the produciton of this print can't change my mind. this is pretty funny hahhaa :) And I think this is a good one :)

marcos quinteiro's picture 22 pencils

nice one...the owl really looks like a cat...tchers

addyhoch10's picture 2603 pencils

or maybe the cats look like owls?

shearyadi's picture

Excellent photography! I love th expressions of these animals, very attractive :)

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