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Microchips

Agency: 
Published/Aired: 
July 2009
Description: 

Special on the 40th anniversary of the first man landing on the Moon. An achievement that lead to many others. Learn more about the impact of technological advancements brought to our lives by the Space Race. Watch it on July 12, always at 11pm.

Advertising Agency: CGCOM, Rio de Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Director: Bruno Di Celio
Copywriters: Danielle Pascoalino, Eduardo de Castro
Photographers: Studio do Cais, Aderi Costa, Diomedia

Comments (12)

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Highest Rated

Guest's picture
Guest

nice

Guest's picture
Guest

very nice i like it

tirthomitro's picture
tirthomitro
Activity Score 2758

great ideation.
execution, tho', leaves the reader wanting.

they showed me a picture & i laughed
dignity has never been photographed

Dev Kumar's picture
Dev Kumar
Activity Score 834

Wow...this is damn good.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

beautiful idea

jai hind's picture
jai hind
Activity Score 356

F A N T I S T I C O !!!

jai hind
art director

Guest's picture
Guest

Kind of an easy execution, no?

Reality Check's picture
Reality Check
Activity Score 2539

Does anyone think the visual would have been complemented better with the first copy line, "Learn more about the impact of technological advancements brought to our lives by the Space Race" as a headline, instead?

Guest's picture
Guest

I agree with that new order in the copy, it would have been better...

Not that it reeeeally needs it... its very good idea, and it delivers the message nicely.

SoCH_TO's picture
SoCH_TO
Activity Score 961

Great Idea

Cool very cool

Live with Passion

Guest's picture
Guest

Cannes!

Guest's picture
Guest

very nice art direction!

Guest's picture
Guest

nice

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