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Globo News: Microchips

Globo News: Microchips
Your rating: None Average: 4.7 (29 votes)

Special on the 40th anniversary of the first man landing on the Moon. An achievement that lead to many others. Learn more about the impact of technological advancements brought to our lives by the Space Race. Watch it on July 12, always at 11pm.

Advertising Agency: CGCOM, Rio de Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Director: Bruno Di Celio
Copywriters: Danielle Pascoalino, Eduardo de Castro
Photographers: Studio do Cais, Aderi Costa, Diomedia
Published: July 2009

12 Comments

Guest's picture

very nice i like it

tirthomitro's picture 2186 pencils

great ideation.
execution, tho', leaves the reader wanting.

they showed me a picture & i laughed
dignity has never been photographed

Dev Kumar's picture 834 pencils
8

Wow...this is damn good.

alexander_bickov's picture 3323 pencils

beautiful idea

jai hind's picture 356 pencils

F A N T I S T I C O !!!

jai hind
art director

Guest's picture

Kind of an easy execution, no?

Reality Check's picture 1725 pencils
6

Does anyone think the visual would have been complemented better with the first copy line, "Learn more about the impact of technological advancements brought to our lives by the Space Race" as a headline, instead?

Guest's picture

I agree with that new order in the copy, it would have been better...

Not that it reeeeally needs it... its very good idea, and it delivers the message nicely.

SoCH_TO's picture 774 pencils

Great Idea

Cool very cool

Live with Passion

Guest's picture

Cannes!

Guest's picture
10

very nice art direction!

Guest's picture
8

nice

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