Globalization and Solidarity: Global Neighbors, Climate

Our lifestyle is directly related to inhumane living conditions on the other side of the globe. In a globalized world, we are informed in more detail than ever about global deficiencies. But more information does not mean more commitment. The complexity of global relationships creates the feeling that you cannot change anything anyway. The campaign shows the German audience how directly our lifestyle is related to inhumane living conditions and asks for thought and action.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Kristoffer Heilemann, Achim Metzdorf
Art Directors: Philipp Alings, Ines Bovenschen
Copywriters: Claudius Sperling, Dominique Becker
Illustrator: Gordei
Art Buyer: Eva á Wengen
Producer: Dörte Reingen-Krombusch
Published: January 2014

4 comments

feysal's picture
feysal
2379 pencils

great concept and execution

groovy baby!

damnson's picture
damnson
7444 pencils

I don't like this series at all.

An axe murderer of ads.

Xphia's picture
Xphia
614 pencils

i really felt the strong impact of the comparison. Nice work!

Borgonovo Publicidad's picture
Borgonovo Publicidad
141 pencils

Nice illustrations

Log in or register to post comments