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Global Neighbors, Climate

Agency: 
Published/Aired: 
January 2014
Description: 

Our lifestyle is directly related to inhumane living conditions on the other side of the globe. In a globalized world, we are informed in more detail than ever about global deficiencies. But more information does not mean more commitment. The complexity of global relationships creates the feeling that you cannot change anything anyway. The campaign shows the German audience how directly our lifestyle is related to inhumane living conditions and asks for thought and action.

Print advertisment created by BBDO, Germany for Globalization and Solidarity, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Kristoffer Heilemann, Achim Metzdorf
Art Directors: Philipp Alings, Ines Bovenschen
Copywriters: Claudius Sperling, Dominique Becker
Illustrator: Gordei
Art Buyer: Eva á Wengen
Producer: Dörte Reingen-Krombusch

Comments (4)

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Highest Rated

Borgonovo Publicidad's picture
Borgonovo Publicidad
Activity Score 141

Nice illustrations

feysal's picture
feysal
Activity Score 2567

great concept and execution

groovy baby!

damnson's picture
damnson
Activity Score 11517

I don't like this series at all.

An axe murderer of ads.

Xphia's picture
Xphia
Activity Score 614

i really felt the strong impact of the comparison. Nice work!

Borgonovo Publicidad's picture
Borgonovo Publicidad
Activity Score 141

Nice illustrations

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