Globalization and Solidarity: Global Neighbors, Care

Our lifestyle is directly related to inhumane living conditions on the other side of the globe. In a globalized world, we are informed in more detail than ever about global deficiencies. But more information does not mean more commitment. The complexity of global relationships creates the feeling that you cannot change anything anyway. The campaign shows the German audience how directly our lifestyle is related to inhumane living conditions and asks for thought and action.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Kristoffer Heilemann, Achim Metzdorf
Art Directors: Philipp Alings, Ines Bovenschen
Copywriters: Claudius Sperling, Dominique Becker
Illustrator: Gordei
Art Buyer: Eva á Wengen
Producer: Dörte Reingen-Krombusch
Published: January 2014

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5 comments

Pete R.'s picture
Pete R.
1691 pencils

Good illustration work.

Art & Illustration

wiseoldman's picture
wiseoldman
112 pencils

Agreed.

morse's picture
morse
16053 pencils

Nice work.

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feysal's picture
feysal
2355 pencils

i like the concept and the illustration. good job

groovy baby!

kleenex's picture
kleenex
30112 pencils

nice looking set of ads.

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