Global Warming Awareness: Hand

The human hand isn’t always creative.
Sometimes it destroys… The polar ice caps are melting. We can all do something to slow down global warming. It’s in our hand to save the planet.

Advertising Agency: TBWA, Athens, Greece
Creative Director: Vangelis Vrouvas
Art Director/Copywriter: Renato Tatas
Photographer: Yiannis Chatziantoniou
Published: May 2007

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29 comments

Spanky's picture
Spanky
4898 pencils

TBWA. in some countries it stands for excellence. greece, unfortunately, is not among those countries.

Pacific Blue's picture
Pacific Blue
335 pencils

TBWA\Paris for example.

What else?

imke's picture
imke
472 pencils

TBWA isn't always creative, But sometimes it really makes me think ..as this one.

-Where is the impossible?

www.mikeyonjan.blogspot.com

wgeddes's picture
wgeddes
298 pencils

this makes you think? there are a million more powerful messages. this is about as effective as someone walking up to me and saying "hey! stop global warming." to which i say, "leave me alone!"

-
http://www.freerangerobot.com

kalpesh78's picture
kalpesh78
2580 pencils

this is horrible stuff..

ideas....30 minutes nahi toh free.

kalpesh78's picture
kalpesh78
2580 pencils

what abt global standards.. am so sure its not in your hands.. heheheheh

ideas....30 minutes nahi toh free.

fractalrene's picture
fractalrene
1506 pencils

I'm kind of tired of the ...it's in your hand thing.

postman's picture
postman
951 pencils

Just omit the copy except from "It's in our hand to save the planet". Then it's an ok ad.

Dalbir Singh's picture
Dalbir Singh
552 pencils

The human hand isn't always creative? How is our hand creative? It is our mind.

Dalbir
www.AdOfDaMonth.com

jebus's picture
jebus
472 pencils

unrelated global warming question:

If ~90% of an iceberg's mass is already underwater, is melting that 10% above the water going to make a significant difference in ocean levels?

It's like if you have a glass full of water and ice. When the ice melts it doesn't necessarily overflow the glass. most of the the ice's mass was being displaced anyway. Of course, this doesn't address the ocean temperature problem..

Anyway, the ad. I like the idea but not the shot. I get that it's supposed to feel "hot" but it just has no style, I don't want to look at it for more than 3 seconds.

Spanky's picture
Spanky
4898 pencils

it's not the icebergs that are the problem. it's the ice in antarctica and greenland. these are above sea level. if greenland melts, it'll raise sea levels 20 feet. if antarctica melts, they'll raise 200 feet.

postman's picture
postman
951 pencils

Spanky is right. While the Arctic is like a huge floating iceberg (your example works here), Antarctica consists of land covered with ice. Therefore the melting water will raise the sea level there.

JamurPutih's picture
JamurPutih
263 pencils

spankys' rite. your teory, IMHO,it will work if we live in a world glass shape...

end of joy, enjoy

cp's picture
cp
354 pencils

i'm sorry, but this is lame.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

agreedi groaned when i saw it and hoped it was rejected student work.

mayhem's picture
mayhem
126 pencils

I think it's a nice little thought provoking ad. Perhaps the effectiveness of the line may lost in translation a bit. After all it's from Greece and English is not their first language. But if I see a big poster with a big cropped hand like this on the street, I would at least take a look. I don't know why people here doesn't like the ad. It would be much better if they all give some constructive criticism on how to make it better instead of vaguely expressing their dislikes.

Adaddicted's picture
Adaddicted
3435 pencils

I agree with mayhem, the hand image can be used as a backdrop while an interesting visual - directly bringing to the subject could be hidden within the ice piece...may be?!

withalltherespects

JamurPutih's picture
JamurPutih
263 pencils

simple and nice. that's what it is.

end of joy, enjoy

db's picture
db
44 pencils

so震撼的作品。 人類看來最終還是要毀在自己的手里。

------------------------i'm separation line---

Davosk's picture
Davosk
4833 pencils

This is a typical Greek minded kind of ad. Very narrow thinking in this country. It must be the ouzo.

global's picture
global
37 pencils

Or that many people consider themselves creative...

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

reminds me of those fetus-in-jelly type thngs I have seen in a textbook.
Wake up people, try harder!

ADFREAK's picture
ADFREAK

OH!!!!!! COME ON!!!!!
PLEASE SOMEBODY TELL ME THAT THIS WAS MADE BY A 9 YEARS OLD GIRL AND NOT BY PEOPLE WHO CALL THEMSELVES PROFESSIONALS!
I FEEL SORRY FOR THOSE POOR GREEK PEOPLE THAT READ A MAGAZINE AND THEY SEE THAT.
THIS IT'S-IN-YOUR-HAND STORY REALLY SUCKS! PLEASE COME UP WITH SOMETHING NEW!
PLEASE BOTHER YOURSELF AND TAKE A LOOK AROUND THIS SITE TO SEE SOME R E A L L Y C R E A T I V E STUFF.

adrage's picture
adrage

well... shit happens! even in advertising!

Guest's picture
Guest

I don't think it is in our hands- it's in the governments hands.... it's just another ploy to make us feel guilty along with many others.... global warming is a natural thing just as the ice age was...so it's not in our hands really if anything...

Guest's picture
Guest

the visula could have been an ice block melting in the shape of a continent... you could have pushed this one futher !

Guest's picture
Guest

I don't think it is in our hands- it's in the governments hands.... it's just another ploy to make us feel guilty along with many others.... global warming is a natural thing just as the ice age was...so it's not in our hands really if anything...

vanderleun's picture
vanderleun
71 pencils

Another global warming handjob.

dollypoppin's picture
dollypoppin
1423 pencils

Like the first part of the copy. Very true.

---------
"Nihil sub sole novum"

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