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Published/Aired: 
April 2008
1334
Description: 

Print advertisment created by McCann, Malaysia for Global Environment Centre, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Kuala Lumpur, Malaysia
Executive Creative Directors: Huang Ean-Hwa
Art Directors: Huang Ean-Hwa
Illustrator: Kam-Wei Fong
Copywriters: Huang Ean-Hwa

Comments (9)

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lucaszaiden's picture
lucaszaiden
Activity Score 93

Nice Ilustration...

.

krautland's picture
krautland
Activity Score 3216

this is kind of cute.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm really trying to like this ad, but my practical, strategic side of me won't let me. (...and that's a shame!)
First of all, it's the same ol' proposition we've been hearing for the last thirty years. "Turn off the engine and start walking for a change!" There's no spin. No twist. No nothing...
The whole tone, the language they used and that little fart joke at the end makes me believe this is targeted at some five-year-olds who can't even see over the dash.
Yeah, it's cute, sure. But it's next to impossible to just "charm" someone into abandoning their trusted SUVs and start "hoffing it."

tonicdose's picture
tonicdose
Activity Score 43

I really like it. Good copy and Illustration. Only wish the text was more legible.

Copy_ranter's picture
Copy_ranter
Activity Score 194

I'm sorry but the copy is horrible. The art direction is mediocre and the message is the same message. I have to agree with Jet Propulsion Lab. I wanna like it but it's just really weak.

a2o's picture
a2o
Activity Score 139

Such a good topic... but what a waste...

Its not abt being cute... cause must understand targetted towards which section of population... (Its NOT for kids)

Lack of solid strategy in the first place...!

raverus's picture
raverus
Activity Score 1476

Never work, sorry.

strongbone's picture
strongbone
Activity Score 107

scam... McCann Erickson, Malaysia.

Guest's picture
Guest

it's makes me laugh..^_^

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