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Published/Aired: 
January 2013
Description: 

GLOBAL BRAND INSIGHT is a comprehensive professional journal with Brand Marketing, Market Information, Creative Works and other branding information. It targets the professional circles in business-oriented marketing, mass communication and creative advertising field. The series of ads promote the magazine through the typical characteristics of animals, reflecting the working condition of professionals in brand marketing, planning, and creative work field. It is an interesting way to connect and resonate with them, then attract them to browse, purchase and subscription this magazine.

After releasing this series of advertisement, the magazine's retail sales increased by 46% over the same period and subscriptions increased by 53%.

Print advertisment created by Dentsu, China for Global Brand Insight, within the category: Media.

Branding, without the dark circles? Check out Global Brand Insight.

Advertising Agency: Dentsu, Beijing, China
Creative Directors: ArchiveLi, SamSun
Art Directosr: WangYong, WangYiFei, HaoWei, LiGang
Copywriters: ShiRui, ZhangPei, RenJie, LaoTao
Illustrators: WangYong, WangYiFei, HaoWei

Comments (2)

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Highest Rated

cookedsteak's picture
cookedsteak
Activity Score 49

poor execution

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

hahahha... ironical. too bad.

cookedsteak's picture
cookedsteak
Activity Score 49

poor execution

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