Global Brand Insight: Panda

Branding, without the dark circles? Check out Global Brand Insight.

GLOBAL BRAND INSIGHT is a comprehensive professional journal with Brand Marketing, Market Information, Creative Works and other branding information. It targets the professional circles in business-oriented marketing, mass communication and creative advertising field. The series of ads promote the magazine through the typical characteristics of animals, reflecting the working condition of professionals in brand marketing, planning, and creative work field. It is an interesting way to connect and resonate with them, then attract them to browse, purchase and subscription this magazine.

After releasing this series of advertisement, the magazine's retail sales increased by 46% over the same period and subscriptions increased by 53%.

Advertising Agency: Dentsu, Beijing, China
Creative Directors: ArchiveLi, SamSun
Art Directosr: WangYong, WangYiFei, HaoWei, LiGang
Copywriters: ShiRui, ZhangPei, RenJie, LaoTao
Illustrators: WangYong, WangYiFei, HaoWei
Published: January 2013

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2 comments

Richa Agrawal's picture
Richa Agrawal
324 pencils

hahahha... ironical. too bad.

cookedsteak's picture
cookedsteak
49 pencils

poor execution

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