January 2013
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GLOBAL BRAND INSIGHT is a comprehensive professional journal with Brand Marketing, Market Information, Creative Works and other branding information. It targets the professional circles in business-oriented marketing, mass communication and creative advertising field. The series of ads promote the magazine through the typical characteristics of animals, reflecting the working condition of professionals in brand marketing, planning, and creative work field. It is an interesting way to connect and resonate with them, then attract them to browse, purchase and subscription this magazine.

After releasing this series of advertisement, the magazine's retail sales increased by 46% over the same period and subscriptions increased by 53%.

Branding, without the red eyes? Check out Global Brand Insight.

Advertising Agency: Dentsu, Beijing, China
Creative Directors: ArchiveLi, SamSun
Art Directosr: WangYong, WangYiFei, HaoWei, LiGang
Copywriters: ShiRui, ZhangPei, RenJie, LaoTao
Illustrators: WangYong, WangYiFei, HaoWei

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drunk's picture
13 Activity Scores

yes! lovely campaign!