Description
GLOBAL BRAND INSIGHT is a comprehensive professional journal with Brand Marketing, Market Information, Creative Works and other branding information. It targets the professional circles in business-oriented marketing, mass communication and creative advertising field. The series of ads promote the magazine through the typical characteristics of animals, reflecting the working condition of professionals in brand marketing, planning, and creative work field. It is an interesting way to connect and resonate with them, then attract them to browse, purchase and subscription this magazine.
After releasing this series of advertisement, the magazine's retail sales increased by 46% over the same period and subscriptions increased by 53%.
This professional campaign titled 'Parrot, Bunny, Panda' was published in China in January, 2013. It was created for the brand: Global Brand Insight, by ad agency: Dentsu. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 11 years ago.
Credits
Advertising Agency: Dentsu, Beijing, China
Creative Directors: ArchiveLi, SamSun
Art Directosr: WangYong, WangYiFei, HaoWei, LiGang
Copywriters: ShiRui, ZhangPei, RenJie, LaoTao
Illustrators: WangYong, WangYiFei, HaoWei
