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MADE in the USA
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Gerard McGeowan
“This type of advertising is the future”

Do you remember Hi Karate? Do you remember Brut? They were very innovative ads. Selling perfume to the youth. They were also “the future of advertising” they were again a copy of earlier work, and they were done in the late 60’s. no Sir I am not jealous of this goop. There is nothing fresh or innovative about this work nothing at all.

The only good thing about these ads, They sell product to the consumer. That is more important than all the awards that will fill a room. However that does not make them a "creative" success.

Time travel does exist... In advertising.


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