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seventysixer76's picture
105 pencils

The only risk in this ad: the invisibility of the logo.

Thanks to the title I knew which brand this is for.

PS: Oh yeah. The campaign is bad.

Guest's picture

Lots of never-heard words in the copy. Who is the target group? Scientist/doctor/parents?
SP? NTHi? What? (@_@)

ivan's picture

When you got the disease, you know them.

Ivan Raszl, admin of AotW

ki's picture
124 pencils


anthonyanthony's picture
9 pencils

the target is : scientist/doctor and parents

Babi's picture
154 pencils

I really like the visual, it is funny and attractive.
but I agree that the message is a bit scientist. However, it is difficult to "sell" and this campaign does it very well

Suborna Senjutee Tushee's picture
Suborna Senjute...
2 pencils

In our country, this types of visiual cant attract our parents. And i agree, all those bacterial names kill the copy.

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