Don't let one risk hide another.
Advertising Agency: Air, Brussels, Belgium
Creative Director: Michel Vandyk
Art Directors: Anthony Hirschfeld, Nam Simonis
Copywriters: Nam Simonis, Anthony Hirschfeld
Photographer: Paul Ruigrok
Published: September 2007
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Comments
funny. good visual. I like the story line.
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just 2 simple options love or hate it.
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Kind of a stretch, and all those bacterial names kill the copy.
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The only risk in this ad: the invisibility of the logo.
Thanks to the title I knew which brand this is for.
PS: Oh yeah. The campaign is bad.
Lots of never-heard words in the copy. Who is the target group? Scientist/doctor/parents?
SP? NTHi? What? (@_@)
When you got the disease, you know them.
weird!
the target is : scientist/doctor and parents
I really like the visual, it is funny and attractive.
but I agree that the message is a bit scientist. However, it is difficult to "sell" and this campaign does it very well
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In our country, this types of visiual cant attract our parents. And i agree, all those bacterial names kill the copy.