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11 comments

Guest's picture
Guest

what are they saying here?
don't get this at all
anyone?

JTW926's picture
JTW926
184 pencils

I'm guessing they are saying that little red riding hood is concentrated on only one thing, the wolf, but yet there is another thing she should be looking out for, the lamp about to fall on her head. So you need to be open minded about sickness, and spend more money paying for pointless pills that your children don't need :)

Brandon Whee!'s picture
Brandon Whee!

Pretty far-fetched to me, sorry. They needn't have gone the extra mile to use fairy tale figures when ordinary, everyday people in ordinary, everyday situations coulda done the trick.

Nice artwork, nonetheless, i'll give that to them.

---
Most times, worst enemies used to be best friends - and vice versa.

Guest's picture
Guest

sucks.

andrej dwin's picture
andrej dwin
939 pencils

it's way too complicated and unrelated to the product/message.
borrowed interest.

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seventysixer76's picture
seventysixer76
105 pencils

The only risk in this ad: the invisibility of the logo.

Thanks to the title I knew which brand this is for.

PS: Oh yeah. The campaign is bad.

Bolhas's picture
Bolhas

For me this is a very nice campaing, directly, smart, funny and well executed.

anthonyanthony's picture
anthonyanthony
9 pencils

for me to ;)
canon!!!

postman's picture
postman
951 pencils

Despite it's kind of a stretch, the fairy tale characters make sense to me because everyone knows about one risk already. However, you'll need a very good - and maybe longer - copy to explain this. The copy here is too clumsy.

Guest's picture
Guest

check above the girl.... the lamp!

Zoran's picture
Zoran

I like the idea, but it's not very well done, in my opinion.

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