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Glassing Sunglasses: Kiss my glass, 4

Glassing Sunglasses: Kiss my glass, 4
Your rating: None Average: 2.6 (89 votes)

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009

52 Comments

hidearshake's picture 130 pencils

wtf? why the four executions? Even they will not kiss your glass!

tirthomitro's picture 2136 pencils

artwise super!
ideation's a big zilch...

they showed me a picture & i laughed
dignity has never been photographed

Grace's picture

I have to agree. It's a big rip off of the Polish cult anti-smoking campaign "Paperiosy sa do dupy" poster. (Translated "Cigarettes are for Buttheads").
http://www.polishcultureacpc.org/posters/frame13.html

matks's picture 471 pencils

Ta, na pewno ściągnęli od Pągowskiego. Cały świat od niego ściąga, a kula ziemska kręci się wokół polskiej szkoły plakatu.

Jaap Grolleman's picture 6306 pencils

oh my god this is awfull

reminds me of Duke Nukem:

"Your face, my ass. What's the difference?"

szkwadrat's picture 216 pencils

I thought exactly the same about DN.
This ad is ugly!

Rooster's picture 107 pencils

shit!

Guest's picture

worst pun in advertising history

Guest's picture

no...this is not pretty. not artwise, not ideawise..it's provocative though..and that means something..I have to admit.

Wordnerd's picture 6575 pencils

wow. so not funny

pulchinela's picture 884 pencils
1

the human is ass, the glasses are everything?! I don't agree! this is a real shit.

pulchinela's picture 884 pencils
1

I prefer kissing the ass

TheVuk's picture 37 pencils

Like Chewbacca on Endor, these make no sense.....

Rabubi's picture 551 pencils

This would work if the ass was hairy.

Guest's picture

I apologise for Italian adv !
Non è possibile farsi sempre riconoscere. Che tristezza.
Qual è l'idea qui dentro ?

Guest's picture

Da oggi tu sarei per me Vicky D' Egitto !

dooodleslove's picture 12 pencils

Thumbs down.

Guest's picture

Does my ass look big in these glasses???

rolling.stone's picture 2750 pencils

lol :)

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

i LOVE these comments - commentators you rock!!! who would've thought the worst campaign EVER would make me laugh as much?

adabortion's picture 621 pencils

With these glasses, all that's left to do is thumb suck so we can really have something going huh. Abort!

Guest's picture

the worst i've seen in quite a while...

munirgee's picture 456 pencils
Mantufayo's picture 550 pencils

Vicky, Alberto, Elena, Paolo, Martin e Rainone, I hate u all guys!

CreativeGOD's picture 54 pencils

It should be kiss my tits. Now thats way more interesting to look at!

silvi's picture 4174 pencils

Nobody wants to kiss a glass, come on!

alexander_bickov's picture 3321 pencils

he he

nemesis's picture 721 pencils

So basically, if I wear these, I look like an ass? No thanx!

Bad idea

vidya.shankaran's picture 687 pencils

God save us...!! Kiss my glASS?? how corny!!??

satrianee's picture 3782 pencils
1

stupid!

ranggamus's picture 53 pencils

try to get out of the box but what you got is out of the line.

warreno's picture 222 pencils
4

Nice butt, but sheesh, girl, you need a breath mint!

firebug's picture 1087 pencils
1

anyway i cant kiss your glass

felice's picture 73 pencils

haha

hagemony's picture 347 pencils

why ass need glass?

dthlb72's picture 495 pencils

I'm surprise the client bought the joke! hahaha...

Guest's picture

Wow, this is bad.
Who thought equating the face of a beautiful woman with an ass was a good way to sell sunglasses?

Guest's picture

The bum looks more like a clean shaven nut sack!

WaZoo's picture 99 pencils

beyond worse...

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

freakart's picture 538 pencils
1

more like boobies hanging though without the nipples :D

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F.Abboud's picture 218 pencils

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

ricklongo's picture 1246 pencils
1

Possibly the worst work I've ever seen on this site.

matks's picture 471 pencils

Well it gets 62 votes, more than Cannes wininng works;-)

jayesh_chill's picture 71 pencils

I somehow really feel it might just work!
(I hope makers post the feedback as well about the result of this execution)

matks's picture 471 pencils

Yeah, it could be an interactive action we're just target of.

second_creator's picture 670 pencils

face off!

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

bubblestheclownfish's picture 599 pencils

PLEASE DO NOT sneeze or cough!

AD-ORE's picture 75 pencils

OH SHIT!

sold's picture 2618 pencils

italians, go back to your mammas!! let ads to who know how to make it!

felice's picture 73 pencils
10

some comments about nationality are so stupid!

Hiperion's picture 3108 pencils

this ad are bad in Italia, in China and in the moon, felice.
Where is the idea???
transgression without sense is rubish.

kbx911's picture 771 pencils

the model got a heart attack and died after she saw this ad of herself

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