Kiss my glass
Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
wtf? why the four executions? Even they will not kiss your glass!
artwise super!
ideation's a big zilch...
they showed me a picture & i laughed
dignity has never been photographed
I have to agree. It's a big rip off of the Polish cult anti-smoking campaign "Paperiosy sa do dupy" poster. (Translated "Cigarettes are for Buttheads").
http://www.polishcultureacpc.org/posters/frame13.html
I'm just a student. DON'T SHOOT!
Ta, na pewno ściągnęli od Pągowskiego. Cały świat od niego ściąga, a kula ziemska kręci się wokół polskiej szkoły plakatu.
oh my god this is awfull
reminds me of Duke Nukem:
"Your face, my ass. What's the difference?"
I thought exactly the same about DN.
This ad is ugly!
shit!
worst pun in advertising history
no...this is not pretty. not artwise, not ideawise..it's provocative though..and that means something..I have to admit.
wow. so not funny
the human is ass, the glasses are everything?! I don't agree! this is a real shit.
I prefer kissing the ass
Like Chewbacca on Endor, these make no sense.....
This would work if the ass was hairy.
I apologise for Italian adv !
Non è possibile farsi sempre riconoscere. Che tristezza.
Qual è l'idea qui dentro ?
Da oggi tu sarei per me Vicky D' Egitto !
Thumbs down.
Does my ass look big in these glasses???
lol :)
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
i LOVE these comments - commentators you rock!!! who would've thought the worst campaign EVER would make me laugh as much?
With these glasses, all that's left to do is thumb suck so we can really have something going huh. Abort!
the worst i've seen in quite a while...
Offensive !!!
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Vicky, Alberto, Elena, Paolo, Martin e Rainone, I hate u all guys!
It should be kiss my tits. Now thats way more interesting to look at!
Nobody wants to kiss a glass, come on!
he he
Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog
So basically, if I wear these, I look like an ass? No thanx!
Bad idea
God save us...!! Kiss my glASS?? how corny!!??
www.wordsofbabel.blogspot.com
stupid!
try to get out of the box but what you got is out of the line.
Nice butt, but sheesh, girl, you need a breath mint!
--
http://indigestible.nightwares.com/
anyway i cant kiss your glass
haha
why ass need glass?
I'm surprise the client bought the joke! hahaha...
Wow, this is bad.
Who thought equating the face of a beautiful woman with an ass was a good way to sell sunglasses?
The bum looks more like a clean shaven nut sack!
beyond worse...
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
more like boobies hanging though without the nipples :D
_____________________________________________________________
Creativity!
freakart.lv | Twitter
are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe
Possibly the worst work I've ever seen on this site.
Well it gets 62 votes, more than Cannes wininng works;-)
I somehow really feel it might just work!
(I hope makers post the feedback as well about the result of this execution)
Yeah, it could be an interactive action we're just target of.
face off!
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
PLEASE DO NOT sneeze or cough!
OH SHIT!
italians, go back to your mammas!! let ads to who know how to make it!
i am not able to understand what will i say.fantastic picture and also nice eyeglass.rimless eyeglasses is very nice.
some comments about nationality are so stupid!
this ad are bad in Italia, in China and in the moon, felice.
Where is the idea???
transgression without sense is rubish.