Glassing Sunglasses: Kiss my glass, 4

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009

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52 comments

hidearshake's picture
hidearshake
132 pencils

wtf? why the four executions? Even they will not kiss your glass!

tirthomitro's picture
tirthomitro
2764 pencils

artwise super!
ideation's a big zilch...

they showed me a picture & i laughed
dignity has never been photographed

Grace's picture
Grace

I have to agree. It's a big rip off of the Polish cult anti-smoking campaign "Paperiosy sa do dupy" poster. (Translated "Cigarettes are for Buttheads").
http://www.polishcultureacpc.org/posters/frame13.html

matks's picture
matks
475 pencils

Ta, na pewno ściągnęli od Pągowskiego. Cały świat od niego ściąga, a kula ziemska kręci się wokół polskiej szkoły plakatu.

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

oh my god this is awfull

reminds me of Duke Nukem:

"Your face, my ass. What's the difference?"

szkwadrat's picture
szkwadrat
210 pencils

I thought exactly the same about DN.
This ad is ugly!

Rooster's picture
Rooster
125 pencils

shit!

Guest's picture
Guest

worst pun in advertising history

Guest's picture
Guest

no...this is not pretty. not artwise, not ideawise..it's provocative though..and that means something..I have to admit.

Wordnerd's picture
Wordnerd
6660 pencils

wow. so not funny

pulchinela's picture
pulchinela
1064 pencils

the human is ass, the glasses are everything?! I don't agree! this is a real shit.

pulchinela's picture
pulchinela
1064 pencils

I prefer kissing the ass

TheVuk's picture
TheVuk
35 pencils

Like Chewbacca on Endor, these make no sense.....

Rabubi's picture
Rabubi
560 pencils

This would work if the ass was hairy.

Guest's picture
Guest

I apologise for Italian adv !
Non è possibile farsi sempre riconoscere. Che tristezza.
Qual è l'idea qui dentro ?

Guest's picture
Guest

Da oggi tu sarei per me Vicky D' Egitto !

dooodleslove's picture
dooodleslove
12 pencils

Thumbs down.

Guest's picture
Guest

Does my ass look big in these glasses???

rolling.stone's picture
rolling.stone
2740 pencils

lol :)

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

i LOVE these comments - commentators you rock!!! who would've thought the worst campaign EVER would make me laugh as much?

adabortion's picture
adabortion
615 pencils

With these glasses, all that's left to do is thumb suck so we can really have something going huh. Abort!

Guest's picture
Guest

the worst i've seen in quite a while...

munirgee's picture
munirgee
454 pencils

Offensive !!!

Mantufayo's picture
Mantufayo
580 pencils

Vicky, Alberto, Elena, Paolo, Martin e Rainone, I hate u all guys!

CreativeGOD's picture
CreativeGOD
54 pencils

It should be kiss my tits. Now thats way more interesting to look at!

silvi's picture
silvi
4172 pencils

Nobody wants to kiss a glass, come on!

alexander_bickov's picture
alexander_bickov
3279 pencils

he he

nemesis's picture
nemesis
761 pencils

So basically, if I wear these, I look like an ass? No thanx!

Bad idea

vidya.shankaran's picture
vidya.shankaran
724 pencils

God save us...!! Kiss my glASS?? how corny!!??

satrianee's picture
satrianee
3748 pencils

stupid!

ranggamus's picture
ranggamus
53 pencils

try to get out of the box but what you got is out of the line.

warreno's picture
warreno
222 pencils

Nice butt, but sheesh, girl, you need a breath mint!

firebug's picture
firebug
1117 pencils

anyway i cant kiss your glass

felice's picture
felice
73 pencils

haha

hagemony's picture
hagemony
335 pencils

why ass need glass?

dthlb72's picture
dthlb72
545 pencils

I'm surprise the client bought the joke! hahaha...

Guest's picture
Guest

Wow, this is bad.
Who thought equating the face of a beautiful woman with an ass was a good way to sell sunglasses?

Guest's picture
Guest

The bum looks more like a clean shaven nut sack!

WaZoo's picture
WaZoo
197 pencils

beyond worse...

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

freakart's picture
freakart
534 pencils

more like boobies hanging though without the nipples :D

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F.Abboud's picture
F.Abboud
218 pencils

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

ricklongo's picture
ricklongo
1244 pencils

Possibly the worst work I've ever seen on this site.

matks's picture
matks
475 pencils

Well it gets 62 votes, more than Cannes wininng works;-)

jayesh_chill's picture
jayesh_chill
71 pencils

I somehow really feel it might just work!
(I hope makers post the feedback as well about the result of this execution)

matks's picture
matks
475 pencils

Yeah, it could be an interactive action we're just target of.

second_creator's picture
second_creator
754 pencils

face off!

copywriter

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

PLEASE DO NOT sneeze or cough!

AD-ORE's picture
AD-ORE
75 pencils

OH SHIT!

sold's picture
sold
3219 pencils

italians, go back to your mammas!! let ads to who know how to make it!

felice's picture
felice
73 pencils

some comments about nationality are so stupid!

Hiperion's picture
Hiperion
3138 pencils

this ad are bad in Italia, in China and in the moon, felice.
Where is the idea???
transgression without sense is rubish.

KbxAdz's picture
KbxAdz
934 pencils

the model got a heart attack and died after she saw this ad of herself

You Are What You Expect

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