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Glassing Sunglasses: Kiss my glass, 3

Glassing Sunglasses: Kiss my glass, 3
Your rating: None Average: 2.5 (73 votes)

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009

Comments

Guest's picture

Erm. Ok. I am always open for twisted ideas but what exactly is going on here? The glasses are for arsefaced people? Or you become arsefaced if you wear them? Or you´re so ugly, use our sunglasses? It´s not weird, it just seems wrong.

rpanoop's picture 132 pencils

what the ....?

Guest's picture

let's define novelty first!!!! from every perspective, this campaign didn't make it above ground zero! and it's probably the first time i go that negative in my comments!

Guest's picture

Is this for real??

Viranica's picture 68 pencils

looks very wired

AV

munirgee's picture 460 pencils
Lucy80's picture 77 pencils

so what?

silvi's picture 2990 pencils

i want kick your ass

satrianee's picture 2343 pencils
1

yeah.. fine.. you swear to me. and I enjoy it so much to buy your glASS'es.
what a brillant idea.

maranca82's picture 298 pencils
1

I was gonna say something, but I'm in the holiday spirit so I'll refrain.

Guest's picture

Ouch! After this campaign someone’s ass is definitely gonna be on the line! (tsk-tsk – just couldn’t resist typing that)…(will it be (CD’s name) or the whole team?) Then there’s: “Teabagged” – Suddenly this has become my best phrase/adjective of 2009, which I think I think I’m going to carry well into 2010!! I’m laughing as I type this! I’m finished! It hurts! All this laughing…omg, it hurts too much…!!!

Guest's picture

Man, this italian dudes... They simply don't get it. They are kind of insane.

Mike.L's picture 63 pencils

I wanna kick you guys,

Guest's picture

Riconoscerei Luca Villa ovunque.
Gok.

freakart's picture 295 pencils
1

disturbing

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Creativity!

freakart.lv | Twitter

adbrandetc's picture 66 pencils

I gotta repost this as one of the worst ads of the year... Happy holidays everyone.

Guest's picture
1

Nice model. Gok.

F.Abboud's picture 92 pencils

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

yippieeyyeah's picture 34 pencils

Not good. All of them.

rolling.stone's picture 2120 pencils

in this copy why ASS is seems intentionally focused or this is just font

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~ Quite obviously, I have gathered no moss ! ~

maxcomuni's picture 64 pencils
2

oh my.....
god.....
:(

rebelscum's picture 1989 pencils

I thought it was balls.

Just me?

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Xavier75's picture 28 pencils

But, they don't have an art director in that agency? Even a junior one?

mikepants2005's picture 498 pencils

So you'll look like an arse wearing these sunglasses. Shocking!

mikepants2005's picture 498 pencils

So you'll look like an arse wearing these sunglasses. Shocking!