Glassing Sunglasses: Kiss my glass, 3

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009

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29 comments

Guest's picture
Guest

Erm. Ok. I am always open for twisted ideas but what exactly is going on here? The glasses are for arsefaced people? Or you become arsefaced if you wear them? Or you´re so ugly, use our sunglasses? It´s not weird, it just seems wrong.

rpanoop's picture
rpanoop
138 pencils

what the ....?

Guest's picture
Guest

let's define novelty first!!!! from every perspective, this campaign didn't make it above ground zero! and it's probably the first time i go that negative in my comments!

Guest's picture
Guest

Is this for real??

Viranica's picture
Viranica
230 pencils

looks very wired

munirgee's picture
munirgee
454 pencils

Another offensive...

Lucy80's picture
Lucy80
77 pencils

so what?

silvi's picture
silvi
4172 pencils

i want kick your ass

satrianee's picture
satrianee
3748 pencils

yeah.. fine.. you swear to me. and I enjoy it so much to buy your glASS'es.
what a brillant idea.

maranca82's picture
maranca82
423 pencils

I was gonna say something, but I'm in the holiday spirit so I'll refrain.

Guest's picture
Guest

Ouch! After this campaign someone’s ass is definitely gonna be on the line! (tsk-tsk – just couldn’t resist typing that)…(will it be (CD’s name) or the whole team?) Then there’s: “Teabagged” – Suddenly this has become my best phrase/adjective of 2009, which I think I think I’m going to carry well into 2010!! I’m laughing as I type this! I’m finished! It hurts! All this laughing…omg, it hurts too much…!!!

Guest's picture
Guest

Man, this italian dudes... They simply don't get it. They are kind of insane.

Mike.L's picture
Mike.L
79 pencils

I wanna kick you guys,

Guest's picture
Guest

Riconoscerei Luca Villa ovunque.
Gok.

freakart's picture
freakart
534 pencils

disturbing

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Creativity!

freakart.lv | Twitter

adbrandetc's picture
adbrandetc
66 pencils

I gotta repost this as one of the worst ads of the year... Happy holidays everyone.

Guest's picture
Guest

Nice model. Gok.

F.Abboud's picture
F.Abboud
218 pencils

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

yippieeyyeah's picture
yippieeyyeah
43 pencils

Not good. All of them.

rolling.stone's picture
rolling.stone
2740 pencils

in this copy why ASS is seems intentionally focused or this is just font

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~ Quite obviously, I have gathered no moss ! ~

maxcomuni's picture
maxcomuni
62 pencils

oh my.....
god.....
:(

rebelscum's picture
rebelscum
2114 pencils

I thought it was balls.

Just me?

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Xavier75's picture
Xavier75
32 pencils

But, they don't have an art director in that agency? Even a junior one?

mikepants2005's picture
mikepants2005
504 pencils

So you'll look like an arse wearing these sunglasses. Shocking!

mikepants2005's picture
mikepants2005
504 pencils

So you'll look like an arse wearing these sunglasses. Shocking!

felice's picture
felice
73 pencils

troppo divertente questo blog!!!

advocate's picture
advocate
268 pencils

stupid ad trying hard to be creative

karmacoin's picture
karmacoin
688 pencils

They were totally glASS kicked
-1*

kbx911's picture
kbx911
916 pencils

another example of..."if you can't think of a good idea, replace the face with something weird" this is the weirdest face-replace ad ever, so bad

You Are What You Expect

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