Glassing Sunglasses: Kiss my glass, 3
Kiss my glass
Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009
29 Comments
Erm. Ok. I am always open for twisted ideas but what exactly is going on here? The glasses are for arsefaced people? Or you become arsefaced if you wear them? Or you´re so ugly, use our sunglasses? It´s not weird, it just seems wrong.
what the ....?
let's define novelty first!!!! from every perspective, this campaign didn't make it above ground zero! and it's probably the first time i go that negative in my comments!
Is this for real??
looks very wired
AV
Another offensive...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
so what?
i want kick your ass
yeah.. fine.. you swear to me. and I enjoy it so much to buy your glASS'es.
what a brillant idea.
I was gonna say something, but I'm in the holiday spirit so I'll refrain.
Ouch! After this campaign someone’s ass is definitely gonna be on the line! (tsk-tsk – just couldn’t resist typing that)…(will it be (CD’s name) or the whole team?) Then there’s: “Teabagged” – Suddenly this has become my best phrase/adjective of 2009, which I think I think I’m going to carry well into 2010!! I’m laughing as I type this! I’m finished! It hurts! All this laughing…omg, it hurts too much…!!!
Man, this italian dudes... They simply don't get it. They are kind of insane.
I wanna kick you guys,
Riconoscerei Luca Villa ovunque.
Gok.
disturbing
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Creativity!
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I gotta repost this as one of the worst ads of the year... Happy holidays everyone.
Nice model. Gok.
are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe
Not good. All of them.
in this copy why ASS is seems intentionally focused or this is just font
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~ Quite obviously, I have gathered no moss ! ~
oh my.....
god.....
:(
I thought it was balls.
Just me?
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I have thousands of pencils and $1.50 so I'm off to Starbucks
But, they don't have an art director in that agency? Even a junior one?
So you'll look like an arse wearing these sunglasses. Shocking!
So you'll look like an arse wearing these sunglasses. Shocking!
troppo divertente questo blog!!!
stupid ad trying hard to be creative
They were totally glASS kicked
-1*
another example of..."if you can't think of a good idea, replace the face with something weird" this is the weirdest face-replace ad ever, so bad
You Are What You Expect